Bulgari Unveils New Boutique In Mumbai

Bulgari’s new boutique arrived in Mumbai today with an opening in the Jio World Plaza.

The architectural concept for the boutique has been crafted by the architect, Peter Marino. Marino's design intertwines precious materials, textures, and light with Bulgari's devotion to craftsmanship. This synergy creates a journey from Rome, experienced through the language of architecture, interior design, and traditional artisan techniques. The boutique seamlessly bridges the design concept with the brand's hallmark, mirroring how Bulgari crafts its exquisite jewellery.

Spread across 1881 sqft, the façade features a design with two see-through windows adorned with the Pantheon Mesh pattern, characterised by a blend of circles and squares. A prominent feature is the incorporation of the Condotti eight-pointed star, a universal emblem representing balance, harmony, and cosmic order. As the wind rose, whose points venture out in all directions, Bulgari’s eight-point star narrates a story of Maison’s diversity and visual innovation, echoing a desire to cross boundaries and explore uncharted territories. This legendary symbol is known to be associated with ‘Roma Caput Mundi’, signifying that all paths lead to Rome. It stands as a unifying symbol present in every Bulgari boutique worldwide.

The boutique encapsulates the essence of the Italian art of living, with its sunlight, marbles, and architecture, seamlessly blending classic and contemporary elements. Bulgari's dedication to Italian design is displayed through the audacious combinations of precious materials, colors, and sublime craftsmanship. The artworks of Andy Warhol further add a contemporary touch of colour to the ambience.

The central counter, crafted from brass and glass, is crowned by a chandelier handcrafted with Murano glass. Adorned with Imperial Saffron-coloured shantung silk, the Condotti windows on the walls pay homage to the Roman atmosphere and replicate the original windows found at Bulgari's historic flagship store on Via Condotti, in Rome.

Continuing the Bulgari experience, visitors can access a more intimate lounge area, complete with sofas and armchairs. This boutique promises to be a sanctuary where guests can immerse themselves in the world of Bulgari.

Jean-Christophe Babin, CEO, Bulgari Group stated, “We are thrilled to introduce Bulgari’s latest masterpiece to Mumbai’s vibrant landscape. Our new boutique at Mumbai Jio World embodies the essence of Italian craftsmanship, elegance, and innovation. It reflects our commitment to offering our discerning clientele an extraordinary experience, where they can immerse themselves in the timeless beauty of Bulgari’s creations. A touch of Rome in the heart of Mumbai. Two-thousand-year-old cultures that have shaped humanity and jewels and that meet on a journey of opulence and refinement. East meets West. We invite you to join us on this journey”.

Priyanka Chopra Jonas remarked on the momentous occasion, "It's wonderful to be a part of Bulgari's journey as their Global Ambassador, particularly as they open their first boutique in Mumbai at the incredible Jio World Plaza. The space beautifully encapsulates the rich heritage of Rome and Bulgari's dedication to Italian craftsmanship, with an exquisite blend of classic and contemporary elements, much like the brand itself."

Bulgari's choice of Jio World Plaza as the location for its flagship store in Mumbai was a strategic decision. Its central location in the city, coupled with its cosmopolitan atmosphere, makes it an ideal setting to showcase the timeless elegance of Bulgari.

Within the Bulgari store at Jio World Plaza, visitors can explore a curated collection of jewellery, luxury handbags, and timepieces. The jewellery selection features Bulgari's pieces that have graced red carpets and high-society events around the world. The bags, renowned for their distinctive designs, offer a fusion of elegance and practicality. The watch collection reflects Bulgari's heritage in horology. With this diverse array of offerings, the Bulgari store caters to connoisseurs of jewellery, luxury accessories, and timekeeping, making it a destination for those who seek the pinnacle of luxury.