Brandwave executes launch of MRF's luxury tyre range Perfinza
With this new range of PERFINZA tyres, MRF now offers additional products for the Luxury & Premium Vehicle Segment. These tyres have initially been released for India, and will thereafter be released for other Global Markets.
Perfinza by MRF has been developed by MRF R&D and tested for Luxury & Premium Sedan Cars. Testings, under both wet and dry conditions were conducted in India ,Germany and the IDIADA proving ground near Barcelona in Spain, Europe’s independent testing centre.
The Perfinza Range of hi-speed rated tyres currently available for over 60 Luxury and Premium Cars in India is backed by a network of MRF Tiretok & T&S Showrooms across India. These tyres feature an asymmetric tread pattern with a silica based “green tyre technology”- compound and offer customers handling, traction and control in all weather conditions.
Mr. A. B.d Villiers, Cricketing star is the face of this new brand.
Sharing his views, Mr. Koshy K Varghese, Executive Vice-President Marketing, MRF Ltd, said, “Our R&D Engineers had one word in mind when they engineered this tyre – Perfection. Perfinza by MRF is a tyre that delivers the perfect drive every time. The communication uses A B de’ Villiers, another outstanding example of perfection on the field and off it to showcase how perfection in a tyre results in an exceptional driving experience.”
