In a ground-breaking initiative set to transform the live entertainment landscape, BookMyShow, has partnered with Indigo, to unveil the ‘Runway to Party’ campaign. This collaboration is set to elevate the consumer experience for music enthusiasts travelling from various cities to some of India’s most anticipated music events.
As infrastructure and connectivity continue to improve in India, the digital boom has fuelled the aspirations of young people nationwide, giving them unprecedented access to music and entertainment. Today’s consumers are more willing than ever to travel in search of exclusive experiences, connecting with like-minded fans who share their passion for music. This is evident from events like Bandland 2023, where 28 per cent of the audience travelled from cities outside Bengaluru and Lollapalooza India 2024, where 36 per cent of attendees came from cities outside Mumbai. These numbers highlight not only the growing demand for top-tier entertainment across the country but also the significant impact that the live entertainment industry has on tourism, with festival-goers contributing to local economies through their spending on accommodation, food and travel.
With consumer-centricity at the core of BookMyShow, the entertainment platform ensures that fans can travel more affordably and frequently to attend festivals and concerts. By making the entire process - from booking tickets to arriving at the event - more convenient and enjoyable, BookMyShow is dedicated to enhancing the overall festival experience. Offering tangible benefits such as flight discounts through this partnership not only makes travel easier but also fosters loyalty to both BookMyShow and Indigo, while generating positive word-of-mouth. This shared vision is what led to the launch of the ‘Runway to Party’ campaign.
This partnership aims to provide benefits to those booking tickets for three of the country’s most anticipated music festivals: Bandland 2024, Sunburn Goa 2024 and Lollapalooza India 2025. Each festival is a landmark in its own right and this partnership aims to further solidify the growing trend of entertainment tourism in India.
For the music festivals produced and promoted by BookMyShow Live, this campaign promises festival-goers exclusive benefits. Attendees travelling to Bandland 2024, in Bengaluru on 23 and 24 November, 2024 and Lollapalooza India 2025, in Mumbai on 8 and 9 March, 2025, can avail of up to 20 per cent discount on IndiGo flights via a special link that consumers will receive post transaction when they book their tickets on BookMyShow. This partnership will not only enhance the consumer experience but also set a new standard in the rapidly evolving entertainment tourism sector.
For those who haven’t booked their tickets already, Bandland 2024, invites enthusiasts to ‘Come Home to Bandland’, promising a sanctuary where comfort meets chaos and every moment is a genuine expression of music’s essence. It is more than just a music festival; it is a haven for those who live and breathe music. With two electrifying stages blazing with energy, the festival will feature a stellar lineup, including rock giants Avenged Sevenfold and Extreme, Everything Everything, Bloodywood, Thaikkudam Bridge and more. Attendees can expect a weekend filled with raw, real and unfiltered music.
Adding excitement to the social calendar for 2025, Lollapalooza India makes a grand return for its third edition promising a dynamic mix of music, culture and memorable experiences. This multi-genre festival of Asia promises an impressive lineup of renowned global artists – some sure to fulfil bucket-list dreams alongside brilliant indie and popular Indian performers. Attendees will enjoy over 20 hours of music across four captivating stages, featuring genres from pop and rock to hip-hop, EDM and techno.
‘Runway to Party’ will offer incredible benefits to those booking their tickets to Bandland 2024, Lollapalooza India 2024 and also for those heading to Goa for the most exciting party of the year at Sunburn Goa 2024. Festival attendees will get up to 30 per cent off on 6E Add-ons inclusive of Seat Select, 6E Prime, Fast Forward priority-check-in and Excess Baggage allowance with their Sunburn Goa bookings. Exploring the mystical depths of the underwater world, Sunburn Goa 2024 promises to be an electrifying three days featuring artists like Alesso, ARGY, Kasia, KSHMR and more.
Dolly Davda, Head – Marketing, BookMyShow said, “We are thrilled to partner with Indigo to bring the ‘Runway to Party’ campaign to life. At BookMyShow, we are committed to putting the consumer experience first and this partnership underscores our dedication to enhancing every aspect of their journey. The ‘Runway to Party’ combines our strengths, exemplifying our dedication to creating unparalleled experiences by seamlessly integrating travel and entertainment. This collaboration is poised to set a new benchmark in culture and entertainment tourism, offering festival-goers an exceptional and unforgettable journey from start to finish.”
A new wave of tourists is eager to explore unique, music festivals and the ‘Runway to Party’ campaign promises to redefine how they experience this, by blending travel and entertainment into a seamless journey. With this initiative, BookMyShow is not only setting new standards in the industry but also offering festival enthusiasts a chance to enjoy their favourite music festivals with added convenience and style.
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