BookMyShow Introduces 360° Stage, AR-Enabled Mural For Ed Sheeran’s India Tour

BookMyShow Live, at the Mahalaxmi Racecourse, Mumbai, brings Ed Sheeran’s + - = ÷ x Tour on March 16th, 2024. The highlight of this production is the introduction of a 360-degree circular and revolving stage. 

The outer ring of the stage, studded with the math symbols from the tour, will revolve at a slow pace, allowing Sheeran to interact with audiences across the venue, as they see him facing them at intervals throughout the performance. 

The sound system and visual displays will orbit the stage while the circular ‘halo screen’ positioned in the centre of the stage will add to the play of light, sound and visual aesthetic. 

Surrounded by four massive towers acting as a dedicated stage for each band member along with Sheeran, who will perform from the central 360-degree revolving stage accompanied by two-way LED screens streaming the live performance suspended from the four towers, music and visuals will reach every corner of the venue.

BookMyShow also unveiled an 800-square-foot wall at Carter Road, Bandra in Mumbai, bringing to life a mural painting showcasing what this production with the 360° stage will mean for the experience. The mural is integrated with Augmented Reality (AR) that brings the wall alive.

Fans can get a sneak peek into the concert experience by scanning the QR code on the wall. Upon scanning the code, fans are redirected to an Instagram filter ‘BookMyShow x Ed Sheeran’. Pointing the phone camera toward the 360° stage on the mural will allow fans to enjoy a short animation. This interactive feature allows fans to record and share their experience with friends. The 'Ed +-= (divide) x' official Instagram filter will also be available on BookMyShow’s Instagram handle, making it accessible to a wider audience and inviting them to visit the mural and engage with the experience. 

The mural is painted by Jisha Madai, a Visual Artist from WickedBroz Art.

Owen Roncon, Chief of Business – Live Entertainment, BookMyShow said, “The future of events in India is on the cusp of a remarkable transformation. Our endeavour at BookMyShow Live is to consistently push the boundaries of how live entertainment is experienced here at par with global standards. In line with that, we are thrilled to bring this ground-breaking, production wonder with the 360-degree circular, revolving stage to the Indian audience for the Ed Sheeran: + - = ÷ x Tour. With this innovative production, auditory experience and technological integration, the tour comes to India as a work of art where technology waltzes with creativity, weaving an enchanting blend of visuals and sound; ensuring in fact that it truly is a once-in-a-lifetime experience! Technology has now taken a central role in crafting live entertainment experiences and with this distinctive design and a vibrant AR-enabled mural wall showcasing the musical magic of Ed Sheeran, fans can engage with this experience from much before the on-ground experience itself. Mumbai has consistently seized every opportunity and through this creative initiative, we want to create a dreamy visual stimulus of what fans can experience at their favourite artist’s live concert in the city! This blend of technology, music and art transcends boundaries through its sheer creativity and innovation. We are gearing up for a shift in the paradigm of event experiences and this marks just the beginning of immersive experiences for Indian fans!"