Bisleri International Collaborates With Professional Golf Tour Of India As Official Hydration Partner

EE News Desk Aug 09, 2024

The collaboration will span 15 tournaments in India at some of the most challenging and prestigious golf courses

Bisleri International has forged a strategic partnership with the Professional Golf Tour of India (PGTI) to come on board as the official hydration partner. The collaboration will span across 15 tournaments in India at some of the most challenging and prestigious golf courses.

Tushar Malhotra, Director of Sales & Marketing, Bisleri International said, “Bisleri has been championing the cause of hydration through a robust sports marketing program and has built a strong emotional connect with the consumers. I am thrilled to partner with the Professional Golf Tour of India and associate with golf, which is a unique sport that challenges both physical and mental endurance.”

Uttam Singh Mundy, CEO, Professional Golf Tour of India said, “We anticipate a highly competitive second half of the PGTI season. Our efforts have been focused on delivering maximum playing opportunities and we are confident that the professionals will enjoy the experience. We extend our gratitude to all the brands that have partnered with us this season, providing vital support to the growth of golf in India. We look forward to a long and mutually beneficial collaboration. Wishing all the players the best of luck as we enter the exciting second half of the season.”

Bisleri, with a legacy of over 50 years is the hydration expert in the country and sports marketing is an extremely important part of the brand's strategy to build on the same and connect with its large consumer base, especially Gen Z's. The brand has a robust sports marketing program across genres with hydration partnerships ranging from five Indian Premier League teams (Mumbai Indians, Gujarat Titans, Royal Challengers Bengaluru, Rajasthan Royals, Delhi Capitals), five Indian Soccer League Teams (Mumbai City FC, Bengaluru FC, Kerala Blasters FC, Chennaiyan FC and FC Goa), all four Procam International Marathons in Mumbai, Delhi, Bengaluru and Kolkata, Dubai Marathon, Ladakh Marathon, Ras Al Khaimah Marathon; five teams in the UAE IL T20 League, Ultimate Table Tennis League, Professional Golf Tour of India, Moto GP Bharat and of course proudly the National Games.

By connecting with diverse sports and athletes, the brand aims to seal its position as the preferred hydration choice for fitness enthusiasts.