Bengaluru FC Initiates One-year Deal With White Gold For Indian Super League

EE News Desk Sep 03, 2024

As part of this partnership, White Gold, a Bengaluru-based gold-buying brand will feature on the pendant of the jersey

Bengaluru FC has signed a one-year deal with White Gold, the largest organised gold buyers of South India with branches across Karnataka, Tamil Nadu, and Kerala. White Gold will come on board as an Official Gold Buying Partner for the much-awaited 2024-25 Indian Super League season and the brand’s logo will feature on the pendant of the jersey.

Rahul Joseph, CEO, White Gold, expressed enthusiasm about this collaboration, “Partnering with Bangalore Football Club is a fantastic opportunity for us. As a company deeply committed to supporting our local community, we are excited to join forces with a club that embodies the spirit of Bangalore. Wishing the team all the best for the upcoming season and we would like nothing better than for Bengaluru FC to bring home the Gold this season.”

White Gold has over 50 branches across South India, established to offer an organised, tech-driven, and fully transparent gold-selling experience for their customers. It also assists in releasing pledged gold from banks and other financial institutions, ensuring customers can realise the full value of their pledged gold ornaments while ensuring the best prices in the market. Additionally, customers can visit any White Gold branch for a free valuation of their gold ornaments.

“We’re really glad to partner with White Gold, who are a Bangalore-first brand and one whose vision aligns with ours as a football club. We’re always on the lookout to partner with brands whose target audience is also those who may enjoy what we have to offer as Bengaluru FC, and White Gold presents a perfect opportunity for the same. All of us at BFC are looking forward to what’s to come from this,” said Karan Yadav, Chief Commercial Officer, JSW Sports.

The Blues are set to begin their 2024-25 Hero Indian Super League campaign with a clash against East Bengal FC at the Sree Kanteerava Stadium, on 14 September, 2024 with tickets up for grabs on Paytm Insider.