Bata's Power Backs Nisha Dahiya At The Paris Olympics 2024
Rooted in the brand philosophy of 'Stronger Inside’, the brand stands by Dahiya as she embodies this spirit
At the Paris Olympics 2024, Power collaborated with wrestler Nisha Dahiya, fuelling her Olympic dreams with unwavering support. Rooted in the brand philosophy of 'Stronger Inside’, the brand believes that champions aren’t made in a day – it takes years of training, countless sacrifices, and unwavering determination. Power backs Dahiya as she embodies this spirit, helping her achieve her dreams on the global stage.
Deepika Deepti, Head of Marketing, Bata India said, “We’re cheering Nisha on as she takes on the world in the Paris Olympics. Her journey of resilience and inner strength embodies the spirit of Power by Bata. Our vision is to ignite empowerment across India, fuelled by inner strength and accessible technology. We aim to inspire self-belief and determination in every fitness enthusiast. Here’s to Nisha, achieving her Olympic dreams.”
With determination, Dahiya is seen training with the latest Power Energy Collection and Power Acti-wear range, which are backed by international technology and extremely lightweight.
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