Banijay Asia Forays Into Live Entertainment
Banijay Asia unveiled its foray into live entertainment & events, with a pre-match entertainment ceremony at the India-Pakistan cricket match. Produced and executed by Banijay Asia, and orchestrated by BCCI, the event, titled "A Musical Odyssey," took place at the Narendra Modi Stadium in Ahmedabad, with an audience of over 1,00,000 cricket enthusiasts.
The evening, directed by Varun Gupta, comprised opening and mid-innings acts and witnessed musical talent including Shankar Mahadevan, Arijit Singh, Sunidhi Chauhan, Neha Kakkar, Darshan Rawal and Sukhvinder Singh.
Commenting on the project, Deepak Dhar, Founder & Group CEO of Banijay Asia & Endemol Shine India, stated, "We are honoured and humbled to be part of a historic evening, by the Board of Control for Cricket in India (BCCI), and would like to thank the entire BCCI team for their confidence in us. This event marked the first foray for Banijay Asia into the ‘Live Entertainment’ space, an area which, with the support of Banijay Events, it hopes to grow. We believe in creating unique and unforgettable experiences, and this evening was a testament to our commitment to bringing home unforgettable entertainment experiences."
The news comes months after the global launch of Banijay Events, and Banijay’s acquisition of live entertainment specialist, Balich Wonder Studio. Banijay Events will look to partner closely with Banijay Asia in the region to expand its efforts in this space.
