Aura manages launch of Isuzu’s manufacturing unit in Andhra Pradesh

Isuzu, the vehicle manufacturers from Japan, inaugurated their manufacturing facility at Sri City, Andhra Pradesh. Their first vehicle roll-out had the Chief Minister, Shri Chandrababu Naidu, in the driver’s seat of D-Max V Cross – their first Made-in-India product, a proud step ahead.

Aura was entrusted with the conceptualization and protocol management of the event. Committed to India was the theme of the day keeping the company’s strategy in clear view.

Aura’s on-ground team ensured the management of the event and entire flow of activity. Commenting on the flawless execution Siddharth Ganeriwala, CEO, Aura remarked, “We’ve been executing protocol events across the country, hosting not just Indian but international Heads of State as well, for over one and a half decades now. I think our domain expertise in this category is pretty much established,” he added.

The inauguration was in the presence of Masanori Katayama, President, Isuzu Motors Limited, Japan, His Excellency Mr. Kenji Hiramatsu, Ambassador of Japan to India, Mr. Kazushi Okawa, Executive Vice President, dignitaries from the Government of Andhra Pradesh, Senior Officials from IMI, and Isuzu business partners.
Apart from Aura making strategic accommodations for the CM’s army of Z+ security men who were fail-proofing the venue constantly, we managed to orchestrate the roll in of the vehicle to the minutest detail to catch and hold the media's attention.