Apparel Group India Broadens Victoria's Secret Footprint In South India

Apparel Group India has announced the opening of two new Victoria's Secret stores in significant South Indian markets, marking a substantial stride in the company's commitment to meeting the demand for its renowned brands. Victoria's Secret has expanded its presence in India with a new store opening at Phoenix Mall of Asia in Bengaluru. The brand will further expand its footprint with another store opening at Inorbit Mall in Hyderabad on 16 December, 2023.

Understanding the distinctive tastes and cultural nuances prevalent in the South Indian market, Apparel Group has curated a selection of Victoria's Secret products. This includes specific cuts, colours, and designs tailored to resonate with local customers. While visiting the store, consumers can expect groundbreaking design, curated selections of Victoria’s Secret trendy and iconic items, and polished ambiance mirroring the brand’s global reputation for excellence and style. Both the stores promise a personalised and culturally attuned shopping experience for its consumers.

In Bengaluru, discover a curated selection of Victoria's Secret's iconic bras, panties, and sleepwear across various collections, including the latest Dream Angels and Victoria's Secret PINK Wear Everywhere Bra lines. Both stores carry the full range of Victoria's Secret beauty products and accessories, featuring the newly launched Bare Rose collection, along with limited-edition holiday offerings like Bombshell Magic.

"At Apparel Group, we are not merely expanding our footprint; we are opening gateways for global brands to seamlessly integrate into the fabric of India. We wanted to bring iconic Victoria's Secret brand closer to our customers in South India. These new stores represent our dedication to understanding local preferences while delivering an unmatched shopping experience," said Tushar Ved, President, Apparel Group India

This strategic expansion serves as a testament to Apparel Group's commitment on bringing a diverse array of global brands to the fingertips of consumers across the nation. By penetrating into local markets, the company aims to enrich the retail experience for a broad spectrum of consumers, fostering a dynamic and cosmopolitan shopping environment. These strategic openings underscore Apparel Group's dedication to reaching diverse markets and serving the unique preferences of South Indian consumers.