AP Dhillon Collaborates With Republic Records In Alliance With Universal Music Canada

EE News Desk Aug 06, 2024

This partnership ushers in a new era for Punjabi music on the global platform

Punjabi music sensation AP Dhillon (real name Amritpal Singh Dhillon) has inked a deal with Republic Records in alliance with Universal Music Canada, marking a historic moment for Punjabi music on the world stage.

The artist, known for paving the way for the next generation of Punjabi artists and building a blueprint for the global brown movement, now becomes the first-ever India-born singer-songwriter, rapper and record producer of Punjabi lineage to join the prestigious label’s roster.

Fresh off the news of his upcoming collaboration titled ‘Old Money’ feat. Bollywood titans Salman Khan and Sanjay Dutt, Dhillon’s global signing with Republic Records signifies a leap forward for both the artist and the label. With a global fanbase and a string of successful records, Dhillon is poised to achieve success in spearheading a new wave of Punjabi music with the support of one of the world’s leading music conglomerates.

Reflecting on the signing, Monte Lipman, Founder & Chairman, Republic comments, “AP Dhillon is not only an incredible artist who continues to defy gravity in real-time, but a shrewd visionary with a global reach that has already sparked a cultural revolution. We’re thrilled to join forces with Universal Music Canada under the leadership of Chairman and CEO Jeffrey Remedios to further extend AP’s impact and music around the world.”

Dhillon echoes the enthusiasm and says, “Republic Records always saw the vision. They got and understood who I am from day one. We’re all in harmony when it comes to this new music, and now I just can’t wait to show everybody what we’ve been cooking up.”

Elaborating further, long-time business manager of the young music phenomenon, Kevin Buttar shares, “AP Dhillon is a next-generation artist who continues to redefine the boundaries of music beyond the limitations of geographies and cultures. This signing marks a pivotal moment for brown representation globally and a huge step forward for Punjabi music. We are excited to partner with Republic Records and to be a part of an organisation that has such a diverse and iconic catalogue.”

Dhillon’s first release on the label will be ‘Old Money’, a new single and video arriving on 9 August 2024, with a new album, ‘The Brownprint’, following two weeks later, on 23 August 2024. As part of the album, Dhillon has co-produced the majority of The Brownprint, with DŹŁ (Future, Central Cee), Luca Mauti (J.Cole, Eminem) and AzizTheShake (BIA, Central Cee) also contributing to the upcoming album.

This partnership is poised to redefine the perception and popularity of Punjabi music on global frontiers as Dhillon brings his authentic and diverse sound to a wider audience. With Republic Records’ expertise and global reach, Dhillon is set to leave an enduring mark on the global music industry while inspiring countless others to pursue their musical passions.