Anushka Sharma, Virat Kohli Star In Livspace's Latest Campaign

EE News Desk Oct 21, 2023

Livspace launched its 2023 brand campaign, 'Livspace your space- Season 2.' The campaign aims to showcase the evolving roles of homes in our lives and how Livspace enables you to maximize the potential of each room within your home.

Kartikeya Bhandari, CMO, Livspace, said, “This year we are bringing back 'Livspace your space' for a second innings with our brand ambassadors Virat & Anushka. We added an element of horror coupled with humour to our films this time around, while also reiterating our commitment to redefining living spaces with the best-in-class materials and designs. The campaign films are poised to strike a chord with a wide-ranging audience, further cementing our standing as the No. 1 Home interior brand in the country. We are extremely excited to time these around the cricket world cup fervour that grips our nation and will employ a media mix of digital, social and CTV to engage with our audiences.”

"Livspace your Space”, season 2 stars Virat and Anushka as an upper-middle-class couple facing interior issues in their home. Initially, it appears to be a ghostly horror story, it turns into a tale of their interactions with ‘spirits’, all trying to fix their interior design problems. The films were conceptualised by TILT and directed by Corcoise Films.

Adarsh Atal, Chief Creative Officer at Tilt Brand Solutions, shared his insights saying, “On Livspace, we have always attempted to push the envelope every year. The thing with poor-quality interiors is that they continue to play on your mind as you have literally live with them and in the house you have made. This insight gave us the springboard for our creative device, where we see different kinds of ghosts, ghouls and scary entities trying to scare Virat and Anushka at their home, but what’s really haunting them are the poor-quality interiors. The first of the series is already live with more to come.”

The campaign focuses on quality in both material and design. The campaign emphasises the significance of investing in high-quality materials and designs to create comfort, guarding against potential nightmares caused by inferior interior choices.

Launching concurrently with the ICC Men's Cricket World Cup, the campaign will employ a multi-faceted approach, including a blend of digital and social media, along with connected television, to engage with relevant audiences.

The campaign comprises a series of four videos, including two 10-second clips and two 30-second clips. All four videos will be rolled out with a two-week gap between each launch. The campaign is set to span across eight weeks.