Ananya Birla to launch 2nd single tomorrow, produced by Anders Frøen
The single will be released worldwide across all digital platforms and streaming services on 28th July while the official music video will premiere on Ananya’s VEVO / YouTube channel on 31st July.
Keeping her musical commitment in momentum, the ingenious entrepreneur and pop songstress has captured a very electronic yet pop sound. It is an emotive up-tempo song, which truly brings out Ananya’s voice and the distinct texture that it has.
Speaking on the inspiration for this song, Ananya said, “Some relationships don't last for a lifetime but we still feel like it is the one that is meant to be. It can get complicated for years as we go through other relationships however that one relationship still remains the most special for some reason. Even though it can be sad and frustrating when it ends- who knows what the future holds! This is what Meant To Be is about.”
With a probable album in 2018, Ananya also mentioned, “I’d like to believe that my music making process is a journey of self-discovery. I’m more inclined towards exploring the complexities and concepts of human emotions and experiences through my music in a relaxed fashion. I approach my music making process through the eyes of everyday people so that my music is relevant and inspiring in some form.”
Commenting on the song, Anders, the music producer said, “I had a great time working with Ananya in the studio in Los Angeles on ‘Meant to Be.’ We had an amazing chemistry from day one and our creative flow was incredible. We focused on getting the vocals perfect, then we went on to working on the beat together, collaborating on the drop and the synths in the song, jumping back and forward until we had a drop we loved!”
“It was an amazing journey working with Anders. Our creative vibes just came together beautifully. I grew so much as an artist. This song is very close to my heart and it has a lot more of ‘me’ in it. I can’t wait for the world to listen to this song!” replies Ananya.
Sharing his excitement Devraj Sanyal, Managing Director and CEO, Universal Music Group, South Asia adds, “The progress Ananya has made from “Livin’ The Life” to “Meant To Be” has been incredible! Here’s an artist who’s putting in tremendous effort and hard work and the result is there to see in the new single. It’s brilliantly produced by Anders - who’s worked with some of the best contemporary international acts around including co-producing Alan Walker’s biggest hits “Faded” and “Sing Me To Sleep” - and is in line with any of the international stuff out there! We are confident that this single will break new grounds for Ananya. She’s just 23 and her maturity both as an artist and as a songwriter amazes me. We can’t wait to get this single off the block.”
On the music front, Ananya is the first Indian artiste to be released on PM:AM Recordings which is home to some of the biggest artists a few being Tiesto, Alesso, Afrojack, amongst others. From an early age, musically inclined and talented Ananya was trained to play the santoor and she self learnt the guitar. “Livin’ the Life” and its remix have crossed over 19.6 million views on YouTube. The original single also peaked at a high #11 on the Shazam’s `India Top 100’ Song charts.
