Every day with every new event that organizers organize they further try to push the envelope and thrive on innovation and creativity. The most recent development on this front being the use of spectacular technological, art and motion installations at events. The result obviously is an amazed audience who takes back with itself a memorable moment.
In this feature at EE, we list down some of the most outstanding interactive installations that explore the art of interaction between environment, users and machines. Take a look at 5 beautiful examples of interactive installations: experiments, motions, applications and more. 1- Giant Astronaut Coachella Festival
As the lovers of Coachella Valley Art and Musical festival descended towards their favorite festival they were greeted by a friend from space. The Coachella Astronaut (aka “Escape Velocity”) was a 36-foot tall, 57-foot long, 40-foot wide creation, built on a forklift that would traverse the Coachella crowd both weekends of the festival. The festival with the help of this installation became famous worldwide with people sharing the pictures and videos of this installation making it the most viral topic of the week.
2- Ferrero Rochers
Pyramid Italian confectionery giant Ferrero has started Diwali festivities with India’s biggest Ferrero Rocher Golden Pyramid at Ambience Mall, Gurgaon. The three dimensional pyramid measuring over 23 feet in height is also India’s biggest exhibit for any brand activation campaign till date. The pyramid has been created as part of a ‘Light up your Diwali with Gold’ campaign rolled out by experiential agency Vibgyor Brand Services.
3- Maybelline Digital Wall
Maybelline India wanted to launch its Super Stay 14-hour lipstick through a social media driven activity and for that the revelation of the product took place at a 25 feet tall setup that re-created the iconic Times Square in New York. A 14-hour countdown took place, before the unveiling of the product. For 14 hours, people across the country were encouraged to tweet with #doesntlastlongenough to express their exasperation with things that finish too quickly. A huge digital screen with responses to the handle generated a lot of buzz and all the latest social media updates were displayed on the digital wall. The campaign was executed by Vibgyor Brand Services and also went on to win multiple awards and accolades.
4- Fluidic Sculpture In Motion
This was an installation for Hyundai’s Advanced Design Center installed for Milan Design Week and was created by Berlin based design studio WHITEvoid. A visitor enters a darkened space, the eyes slowly adapt and a dim wall of light in the middle of the room becomes increasingly visible. Wide curved cascading podiums lead up to the core installation as the spectator approaches the virtual walls part and a cloud of iridescent light particles activated by ultrasharp laserbeams becomes visible. All suspended in mid air hovering above a water mirror surface. The installation was an instant hit among the visitors and its followers on social media who made it one of the most talked about things of the year.
5- Experience Mobile Mobile Scuplture
‘Mobile Mobile’ was a six metre circumference interactive sculpture, and signature piece for the entrance of the Lost Boys London Brick Lane studio. The idea behind the sculpture was after a company-wide upgrade the agency had a lot of old mobiles gathering dust. These were then used to built and hoist a gigantic interactive chandelier/mobile that plays Christmas jingles in their reception. To add a little xmas spice to the mix, anyone could go online, compose and play their own jingle (and enjoy annoying the hell out of people waiting around in the reception). This was achieved by playing the thing live, using your computer keyboard from a web browser. Mobile Mobile was made as a semi-permanent hanging (exhibition) space. In January the mobiles were replaced with another hanging media, then updated month in, month out. - See more at: http://everythingexperiential.com/5-spectacular-installations-from-events-across-the-globe/#sthash.dXTqQ7Zs.dpuf
