5 brilliant ideas for promoting an event offline

The big bad world of internet today offers immense opportunities for an event planner to promote their next event. From Facebook event pages to Instagram picture updates and from real time Twitter sharing to creating a video buzz through Youtube, truly there are a variety of options available online that can be leveraged to promote an event.

However, with all event planners promoting their events in the same manner it becomes rather monotonous for an attendee to differentiate between events to attend the ones to skip. What clearly can create a difference here is using offline as a more creative medium to promote events.

How to do that you ask? Well we at EE, have the answers for you.

Mobile Billboards- Remember in childhood, when circus and carnivals used to be promoted through megaphones on decorated rickshaws. Well, event organizers can too promote your next event by elevating the same technique up a notch. One can use cars, heavy commercial vehicles, rickshaws, motor bike rallies and also experiment with concepts of flash mob on wheels to promote an event.

Not only will this cost an event planner lesser than what they would have to pay for a static billboard but mobile billboard ideas also offer you greater customization in terms of the messages one is about to send out to their prospective attendees.

Hire people as volunteers- Now, this idea goes way beyond the conventional means of using people to advocate for your event. Instead, by hiring people as volunteers one can have them wear creative outfits or merchandise of your event and create live experiences on the road, parks or other public places. The main purpose here is to create an attention span for your event and when that is done people can be reminded or politely asked to come to your event.

Organize offline competitions- Normally people do not get connected to an event or an idea unless and until they have some contribution in its existence. An event planner can capitalize on this ideology to organize offline competitions such as caption writing, designing layout of the event, creating decorative pieces for the event, ideas for seating arrangements etc. among the prospective attendees.

Through this idea not only will your event create amble buzz but this will also make sure that the participants of these offline competitions attend your event with great curiosity.

Create Pop ups and installations in empty spaces- Another interesting idea to promote your event offline is to create pop ups and installations at empty spaces such as outside colleges, public pavements, public libraries to generate interest among people. Through this strategy people would want to know more about the product you are offering and what your event is all about. You can also serve demos of your product if your event is about a product launch.

Creative Flyers and Pamphlets- Most event organizers have stopped using flyers and pamphlets to promote events now simply because no one takes notice of them anymore. But without a doubt these are a handy way to dish some critical information out there to prospective attendees.

Event planners can add an interesting twist to the processes of handing out flyers by simply not using paper at all. One can distribute chocolates and use wrapping paper as a flyer, one can also print out information about the event on umbrellas and hand them out, create branded shopping bags and distribute outside grocery stores as well.