15th Edition of BW Businessworld Marketing Whitebook to be unveiled at Four Seasons Mumbai on 29th August, 2019

BW Businessworld is all set to host the 15th edition of the BW Businessworld Marketing Whitebook on 29th August 2019 at Four Seasons, Worli, Mumbai.

The theme for this year is: #iammarketer: Purpose, Personalisation & Performance, scaling ideas that future proof businesses.

As we are witnessing today, marketing is becoming core to an organization’s growth playbook. In a tech-enabled, data-driven world, the CMO is required to work in cohesion with the entire C-suite including not only the likes of the chief technology, chief digital, chief data, chief revenue officer but also the chief executive officer. As every forward-looking company unites its arsenal on all fronts in unprecedented ways, the three most popularly discussed Ps are Purpose, Personalisation and Performance.

BW Businessworld Marketing Whitebook is taking a closer look at these to sharply arrive at how ideas should be scaled to future proof businesses in the 15th edition of the book, supported by BW Businessworld Marketing Whitebook Summit 2019.

The three-city event will house nearly 100 power speakers and play host to a total of 800-1000 combined senior delegates of business leaders and senior marketers from across industry sectors.

Some of the eminent speakers this year include: Sanjiv Mehta, Chairman & MD, HUL, Devendra Chawla, MD & CEO, Spencer Retail, CVL Srinivas, Country Manager, India, WPP, Errol Marquis, GM , Marketing Jio, BK Rao, Senior Category, Head Marketing, Parle Group, Santosh Desai, MD & CEO, Future Brands Ltd, Shashi Sinha, CEO, IPG Mediabrands, Anita Nayyar, Media Expert, Nandini Dias, CEO, Lodestar UM and Preeti  Reddy, CEO, Kantar South Asia Insights among others.