In an attempt to create one of a kind hassle free festival experience for music & dance lovers, Universal Music Group has announced partnership with YES Bank to make its recently acquired Enchanted Valley Carnival cashless.
As part of this association YES bank will be facilitating cashless payments at EVC by using “Wrist Bands” which can be loaded at various collection points at the festival, and can then be used for making any kind of payment with a “simple tap”.
Speaking on the association, Mr. Ritesh Pai, Senior President and Country Head, Digital Banking, YES Bank commented, “Providing superior customer experience by leveraging evolving technology has been a key focus area for us, at YES Bank. This association has helped us in extending the same philosophy to patrons at the Bacardi Enchanted Valley Carnival. We truly value our association with Universal Music Group, who with their experience and expertise, are the ideal partners for driving this initiative.”
In an exclusive conversation with Mr. Devraj Sanyal, Managing Director & Chief Executive Officer of Universal Music Group & EMI Music, South Asia we at EE find out more details about the association and the kind of experience festival goers can expect from it.
How did the association with Yes Bank happen?
YES Bank has established a leadership position in Digital Banking and Payments as well as use of technology to enhance customer experience. And since, BEVC has been touted as the festival of firsts, we mutually decided to go in a direction that no other festival in the country has gone so far. Making a music festival of this magnitude completely cashless has been nothing short of brilliant for us.
What does the association entail and how will it be leveraged at the Enchanted Valley Carnival?
What this association does is that it fully integrates with Bacardi Enchanted Valley Carnival to give it complete access control with RFID technology, enabling a convenient, secure experience for the event goer that requires just a single RFID device such as a wristband.
Is there a digital or technological agency involved behind making EVC a cashless festival?
We are working closely with an Amsterdam based agency to provide the technological support for the entire festival.
Will Yes Bank also be doing other activations at EVC?
Yes Bank is known for their seamless ATM setups across these formats & for us as a festival to provide this facility to all our attendees is a boon. With this association our aim is to ensure maximum ease & convenience for all our attendees. Yes Bank will facilitate Wi-fi at the festival. They will also provide POS systems for payments wherein consumers can use any card for transactions.
What are some of the other brands that will be doing activations at EVC and what can attendees expect from their presence?
As far as other activations are concerned we have our sponsors Bacardi & Saavn doing some really cool things on site. We have curated a stage along with Saavn to bring some of the best artist from the ‘live’ music space to come and perform exclusively at the campsite. Attendees can expect some brilliant music & entertainment throughout.
Bacardi Enchanted Valley Carnival will be held from 17-20 Dec’15 at Aamby Valley City, Lonavala and is expected to be attended by 15,000 visitors with world-class artists like Tiesto, Oliver Heldens, Fatboy Slim and Far East Movement performing.
