Talking to Everything Experiential in an exclusive chat for our BrandCraft series, Shivam Ranjan, Head of Marketing, APAC, Motorola outlines the experiential marketing strategy of the brand, its exclusive Flipkart Experiential Store, banking on tech innovations and more
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Experiential marketing encompasses diverse strategies to establish an enduring connection with consumers
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In an exclusive tete-a-tete with Everything Experiential, Ajay Mehta, Managing Director – Cinema, OOH & Experiential Marketing, GroupM, underlines the evolution of the company that he founded, how 2023 fared for GroupM on the experiential front, the popular campaigns initiated by the agency, and more
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