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Articles for Experiential Marketing

In-store Experiences Are The Backbone: Motorola’s Shivam Ranjan

Talking to Everything Experiential in an exclusive chat for our BrandCraft series, Shivam Ranjan, Head of Marketing, APAC, Motorola outlines the experiential marketing strategy of the brand, its exclusive Flipkart Experiential Store, banking on tech innovations and more

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Enhancing Brand Engagement Through Immersive Experiences: Punit Tambi

Experiential marketing encompasses diverse strategies to establish an enduring connection with consumers

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GroupM's Experiential Journey: Insights From Ajay Mehta

In an exclusive tete-a-tete with Everything Experiential, Ajay Mehta, Managing Director – Cinema, OOH & Experiential Marketing, GroupM, underlines the evolution of the company that he founded, how 2023 fared for GroupM on the experiential front, the popular campaigns initiated by the agency, and more

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