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Articles for Feature Articles

Philips' New Smart Iron Brings On #BurnTheShirt Challenge

The brand called out to consumers across Mumbai and Delhi, with the focus of offering them an experience of their industry-first innovation which guarantees no burns, at Croma and Vijay’s flagship stores

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Vistara-Air India Merger: Can Opposite Brands Align?

Everything Experiential speaks to brand mavens about the brand positioning of Air India being affected by this amalgamation of Vistara-Air India as well as the implications of this merger on the experiential aspect of the brand

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DBS Bank India’s 'Trust Your Spark' Campaign Celebrates Three Decades In India

The campaign spotlights real-life stories of impact; and inspires individuals to reach their full potential

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Pernod Ricard India Collaborates With National Rifle Association Of India

The ceremony was held on 30 August, 2024 at Kamal Mahal, ITC Maurya, New Delhi and recognised the achievements of the Indian Olympic Shooting Team, who clinched bronze medals at the Paris 2024 Olympics

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OAP Rebrands To OAP Mediatech

The rebranding of Outdoor Advertising Professionals (OAP) to OAP Mediatech is in alignment with the company's enhanced focus on leveraging technology, data, and research to offer a wider range of services beyond traditional OOH media

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Red Dot Representations Partners With Plan B Travel And Tourism

This collaboration aims to promote economic growth and enhance cultural connections between India and Jordan, tapping into the rising popularity of Jordan as a destination for Indian travellers

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Anantara Siam Bangkok Hotel Unveils Indian Accent Residency

This residency will be on from 7 September till 22 September, 2024 and brings the hotel's Indian flavours to the heart of Bangkok

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The Leela Palaces, Hotels & Resorts & RedBeryl Collaborate To Enhance Experiential Offerings

This partnership will grant privileged access to RedBeryl customers to experience true Indian luxury at Leela properties across the country

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Percept MICE Recognised For Promoting Spain As Premier Destination

This recognition by the Consulate General of Spain highlights Percept MICE's role in positioning Spain as a top destination for Indian corporations and showcases their innovative approach to fostering international business connections

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‘Spectacular Saudi’ Campaign Welcomes Indian Travellers To Explore Heart of Arabia

This is the maiden integrated consumer campaign for the Indian market by ‘Saudi Welcome to Arabia’

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