In an exclusive conversation with Everything Experiential, Kamal Khushlani, Founding Director, Credo Brands Marketing Limited (Mufti) shared insights on the brand's inner workings
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For the debut of our BrandCraft series, Harmeet Singh, VP Marketing, Digital & Product, The Body Shop Asia South highlights the brand’s plans of blending digital and experiential marketing, stepping up its customer engagement and experiences in 2024, its focus on personalised experiences and more
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In an interview with Impact, Sameer Tobaccowala, Chief Executive Officer, Shobiz chats about expanding into exhibitions, and more
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Everything Experiential chats with brand specialists about how they are blending the pop-up format as part of their experiential marketing strategy, how it is reshaping the traditional marketing model and leveraging innovative technological integrations
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In 2024, the role of Artificial Intelligence (AI) is set to play a significant role in reshaping PR practices, particularly in data fetching and market research
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Sahibjeet Kaur shares her journey from a young high school graduate to a prominent figure in the event industry
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In the dynamic realm of experiential marketing, where innovation and creativity reign supreme, these professionals are setting their sights on ambitious goals to propel their teams and operations to unprecedented heights, amongst the other resolutions that they have in mind for 2024
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Anurag Batra, Chairman & Editor-in-chief, BW Businessworld Group and Founder, exchange4media Group talks to Nagpal about his debut book in the segment - BW Dialogue on Leadership
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