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Articles for Industry watch

PVR Inox Reinvents Movie-going With Early Access Screenings

Chennai, Bangalore & Mumbai have emerged triumphant in the Despicable Me 4 Early Access Show voting battle

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Boult Partners With Ford Mustang To Entice Young Luxury Car Enthusiasts

This collaboration provides Boult with access to Ford Mustang's heritage and design insights, allowing the wearable manufacturer to work closely with the Ford Mustang team

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Arnab Roy Climbs Up As Coca‑Cola Global Category President

Roy will start his new role on 1 September and will report to Manolo Arroyo, Executive Vice President and Global Chief Marketing Officer

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MP Tourism Onboards Multiple Agencies: Ogilvy Stays

Along with its long partnership with Ogilvy which continues, the Madhya Pradesh Tourism Board has brought in four to six agencies, and 64 media owners under different categories for its advertising and communications

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Thailand Exempts Hotel Fees To Boost Tourism Sector Recovery

Waiving this fee is aimed at easing financial burdens for hotel operators who continue to face challenges from the COVID-19 pandemic and are struggling to regain stability

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Ileshaa Nijhawan Joins Accor Group As Cluster Commercial Director

She will oversee commercial sales and marketing strategies for two Fairmont properties - Fairmont The Norfolk and Fairmont Mara Safari Club

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UP Government To Expedite 'Spiritual Circuit' Development With Tourist Site Survey

Key components of the action plan include conducting surveys of tourist destinations, performing gap analysis to identify areas for improvement, and adhering to the UP Tourism Policy Document 2022

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PVR's Ajay Bijli Attributes Industry Problems To Content, Not Ticket Prices

He stated that the belief that ticket prices impact the performance of Bollywood films is merely a 'perception,' asserting that the real issue lies in the quality of the content

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