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Articles for Industry watch

McDonald's India Gets Minions To India In Partnership With Illumination Universal Pictures

It has introduced the Minions-themed Exciting Menu Items and Experiences in North & East India restaurants

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Cheil SWA Group Unveils New Visual Identity For Cheil X

Building on Cheil’s legacy of tech-inspiring creativity, the visual identity of Cheil X is the emblem which is a profound synthesis of cultural heritage and creative ethos, echoing the very essence of the agency's philosophical underpinnings

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Women Empowerment At Forefront Of 4th Bharat Soka Gakkai Symposium

The symposium titled, “Breaking Barriers: Women Shaping a New Society for the Dignity of Life” held at the BSG headquarters on 26 June, threw light on how women are contributing towards changing the narratives in society

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How Brand-designer Collaborations Are Elevating Customer Experiences

Everything Experiential talks to industry experts who delve into the upsurge of brand-designer partnerships, what it means to consumers and more

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Pata Lapata Tells A Complex Tale In A Simple Manner: Aditya Bhasin

In an exclusive interview with Everything Experiential, Aditya Bhasin, CEO, Underdog Motion Pictures outlines the insights that went into the conceptualisation of ‘Pata Lapata’, the characters for the film, his memorable moments while putting the film together and more

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Luxury Living Spaces: Taking The Experiential Route

Muskan Salgia, Vice President, CasaDigi writes for Everything Experiential about the noteworthy transformation of living spaces

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Posterscope India Unfurls L'Oréal Paris’ 'See Life In Panorama' CGI-designed OOH Campaign

Conceptualised and executed by Posterscope, this CGI campaign, starring global icon Kendall Jenner, is prominently displayed on a cluster of billboards in the neighbourhood of Bandra Turner Road

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AI Usage Sees An Uptick Amongst Youth: Cheil Report

The report, titled ‘Generation AI – Exploring the dual role of AI in Indian youths’ lives and its implications for brands’, dives deep into AI usage by Gen Z students (aged 16 to 25) in India, covering their academic and personal uses of AI tools on an everyday basis

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