Vibgyor Brand Services launches two new specialised divisions in the area of sports, entertainment & retail services. As company focuses its corporate strategy on continuous growth and expansion, its two new divisions are ‘Vibgyor Integrated Business of Entertainment and Sports’ (VIBES) and ‘Vibgyor Intelligent Retail Solutions’ (VIRS). The new divisions have been created to move towards offering clients a complete bouquet of services in the onground experience domain. VIBES would concentrate on creating and executing Intellectual properties specifically in the area of Sports & Entertainment. Vibgyor has roped in Manish Gunthey as the Business Head of Vibes and has already started work on some very interesting properties which should see the light of the day before the end of this year. VIRS would be a specialised retail solutions arm of the company offering clients complete solutions in the area of shopper marketing, intelligent retail solutions including customer profiling, real time data gathering and preference mapping. Vibgyor already has been operating its Tryvertising platform Go Try across metro cities since the past 1 year and has successfully dispensed more than 5 lac samples across 58 brands. It now plans to scale up the model to mini metros and take it online & and on mobile Speaking about the announcement of divisions, AnkurKalra, CEO of Vibgyor said, “We are thrilled to announce the launch of our two new divisions VIBES & VIRS. Vibgyor has been extremely strong in the activation space and expanding into these two areas seemed to be a natural progression. Sports & Entertainment Intellectual properties are value creators for the future and we wanted to expand our business to such new arenas.”
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Percept Sports & Entertainment, the Strategic Business Unit of Percept One, has bagged the brand activation &promotions mandate for Uttarakhand Tourism. The mandate is for a period of 2 years commencing June 2015. Percept Sports & Entertainment will be responsible for conceptualizing, supervising and executing all the events for marketing and promoting Uttarakhand Tourism. Uttarakhand Tourism had recently called for a multi agency pitch with an aim to up the ante to scale up consumer awareness, interest and desire to visit the Uttarakhand region as a prominent tourism destination. Percept Sports & Entertainment was awarded the mandate to scale up the branding and positioning of destination Uttarakhand on the Tourism map of India with an objective to make the region synonymous with world class tourism destinations. Percept Sports & Entertainment’s 360-degree scope of work will encompass conceptualizing the complete event design, managing and executing all promotional activities dedicated to promoting Uttarakhand Tourism viz. handling traditional and digital media, outdoor media, venue construct and management, Celebrity engagement, Public Relations, VIP Guests and Media management, and overall logistics for a seamless production. The agency will source active participation of the private sector and local host communities to further expand reach and awareness. Speaking on this significant account win, Mr. Sanjay Shukla, Chief Operating Officer, Percept One said, ‘’We are very excited to have bagged this prestigious mandate from the Uttarakhand Tourism Development Board. This association will give us a fantastic opportunity to offer innovative, novel creative services and solutions that can cut through the clutter in the market and position Uttarakhand Tourism as a prime global tourist destination.”
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Bharti Airtel Limited (“Bharti Airtel”), a global telecommunications company with operations in 20 countries across Asia and Africa, yesterday launched 4G trials exclusively for its customers in Delhi NCR. Airtel’s 4G services in the National Capital Region are the first in India to leverage an integrated FD and TD network which promises to deliver the fastest 4G experience and superior network coverage. Airtel 4G enables superfast internet speeds and allow customers to enjoy capabilities like high definition video streaming with zero buffering, downloading 10 movies in less than 30 minutes, uploading entire photo albums in less than five minutes (i.e. uploading two high resolution photos per second), connecting multiple devices without compromising on the experience, etc. As part of the trial offer, Airtel customers across Delhi NCR can now avail a complimentary upgrade to Airtel 4G at 3G prices and experience blazing Airtel 4G speeds. The company will assimilate valuable customer feedback from these early adopters and leverage the initial market response towards strengthening its service experience – thus building a world-class 4G network infrastructure for the city. Commenting on the launch of Airtel 4G trials in the city, SarangKanade, Hub CEO – Delhi NCR and Rajasthan, Bharti Airtel (India) said, “As customers in India show an increasing propensity for consuming data services, we at Airtel are excited to take the lead in introducing the market to power of blazing 4G speeds. Today, as we launch Airtel 4G trials exclusively for our existing in Delhi NCR – our customers in the region will be uniquely positioned to experience India’s first integrated FD and TD 4G network. This will imply faster 4G speeds and wider network coverage – thus delivering a superior 4G experience for Airtel customers in Delhi NCR. We invite our customers to participate in this trial phase and become the first in the city to be delighted with the amazing 4G experience”. Aimed at transitioning more and more customers to superfast 4G experience, Airtel has also announced a go-to-market partnerships with Samsung and Flipkart for 4G devices. Select retail stores of Samsung India will shortly facilitate easy Airtel 4G SIM swap for customers buying 4G smartphones. Airtel 4G double data offers are now available for customers of Samsung Galaxy S6, Galaxy S6 edge, Galaxy A7 and Galaxy A5 mobile devices. Samsung has recently also launched its all new Core Prime 4G mobile smartphone in Airtel 4G markets. In the weeks to come, Samsung will also offer bundled Airtel 4G SIMs alongwith select Samsung 4G handsets in the Indian market. Additionally, Flipkart now offers Airtel 4G with double the data benefits for customers buying select 4G handsets. Flipkart-exclusive 4G devices (including brands like Xiaomi, Motorola, Lenovo, Asus and Huawei) will come bundled with an Airtel 4G SIM. While existing Airtel customers will be able to follow a quick SMS registration process to activate 4G, non-Airtel customers buying their 4G device from Flipkart will be guided through a simple process to smoothly transition to the Airtel 4G network. To avail the complimentary 4G upgrade and experience mobile internet speeds like never before – existing Airtel customers with 4G ready mobile devices can walk into their nearest Airtel Store and switch to a 4G SIM or visitwww.airtel.in/4g for more information. Earlier in April 2012, Airtel had launched India’s first 4G service in Kolkata. Airtel’s 4G services are now available across India including Chennai, Bengaluru, Pune, Chandigarh and Amritsar
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What do you get when one of India’s top 5 agencies decides to associatewith one of the most cutting-edge design houses in the world?That’s a question that Cheil India wants brands to consider as it prepares tohit the market with a unique offering. The Munich-based ‘Mind Design Laboratory’ is a specialist in creating integrated 360º brand experiences.They have put together some of the most awe-inspiring technology-enabled designs and spaces for brands across the world including at CES Las Vegas, MWC Barcelona,Photokina Cologne, IFA Berlin, Olympia Park Sochi, Westfield London and many others. Their project teams comprise of award-winning researchers, architects, artists, designers and engineers. This combined offering, which is being rolled out in time for Auto Expo 2015,will incorporate brand-strategy, audience-planning, interactive media,3D design and world-class production management. This combined offering, which is being rolled out in time for Auto Expo 2015,will incorporate brand-strategy, audience-planning, interactive media, 3D design and world-class production management. It will offer brands the chance to stand out and make an impact at not only the Auto Expo but also at a number of other large events and expos such as the CeBIT, Aero India, etc. NavdeepDhindsa (Cheil India’s Head of Brand Activations & Event Marketing) commented on the association saying:We couldn’t have found better partners to collaborate with than MDLab. They have designed some truly awe-inspiring exhibitions and events as well as highly memorable brand experiences for retail environments and pop-up format spaces. The kinds of projects they have executed are the stuff of dreams.We are very confident that brands in India will be able to benefit hugely from our combined capabilitiesand really capitalise on all the exciting opportunities that exist in this vibrant market.
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