Arnab Roy Climbs Up As Coca‑Cola Global Category President

EE News Desk Jun 27, 2024

Roy will start his new role on 1 September and will report to Manolo Arroyo, Executive Vice President and Global Chief Marketing Officer

Arnab Roy of The Coca-Cola Company has been elevated to the role of President of the Coca-Cola global category. A veteran who joined the company in 2001, Roy previously served as vice president of marketing for the India & Southwest Asia operating unit.

In his new role, Roy will be based at Coca-Cola's global headquarters in Atlanta, succeeding Selman Careaga, who assumed the position of president of the company's ASEAN & South Pacific operating unit on 1 June. Roy will start his new role on 1 September and will report to Manolo Arroyo, Executive Vice President and Global Chief Marketing Officer

“Arnab comes to this new role with a strong track record in building teams and leading marketers across multiple geographies and cultures,” Arroyo mentioned. “He has driven results throughout his career, especially in his most recent role in India.”

As head of marketing for the India and Southwest Asia operating unit since 2021, Roy drove consistent double-digit growth for the business and secured share leadership in the sparkling and juice categories. He also played a pivotal role in the company’s marketing transformation, collaborating closely with WPP OpenX.

From 2018 to 2020, Roy served as Global Vice President for Trademark Coca-Cola, where he implemented strategies to boost Coca-Cola Zero Sugar's growth in the company’s top 40 markets. Prior to this, he was Senior Director of Sparkling Beverages for the former ASEAN business unit from 2014 to 2018, overseeing the sparkling beverage segment across countries such as the Philippines, Thailand, and Vietnam.

As Director of Global Sports and Entertainment from 2010 to 2014, Arnab Roy led the integrated marketing program for the 2014 FIFA World Cup in Brazil.

Joining Coca-Cola in 2001 as a management trainee, Roy held various roles over the next decade in sales, brand marketing, media, and innovation in India. He spearheaded the launch of Minute Maid, expanded the Maaza brand, and revitalised the Coca-Cola brand in the country.

Roy earned his MBA from the Indian Institute of Management Ahmedabad in 2001 and completed an Executive MBA from Harvard Business School in 2017.