The countdown for EEMAX Global 2015 has begun. With the EEMAX Awards and Conclave scheduled to be held at Taj Lands End in Mumbai on 19th and 20th September 2015, the experiential marketing and events industry of not just the country but the entire world is eagerly awaiting to find out who will emerge as the winners of Gold across 25 categories. But taking the previous EEMAX conclaves in consideration, the events offers so much more to its attendees than just the awards. From flamboyant entertainment nights, to insightful panel discussions; EEMAX is known to be always packed with something for everyone. This time at EE, we list down 5 things to expect from EEMAX Global 2015. 1-Engaging and Insightful Panel Discussions One of the key highlights of EEMAX conclave has always been the interesting panel discussions the EEMA committee manages to whip up every time. These panel discussions and sessions are not only the perfect platform to learn, reflect and develop from the experiences of members in the fraternity but they also serve as breeding grounds for thought provoking ideas promoting more creativity. With topics like the ALS Ice Bucket Challenge, Building Events Tourism and the Case study of Amsterdam Light Festival on the agenda this year, EEMAX has definitely packed a punch with this one. 2-Rubbing shoulders with celebrities Who doesn’t like being around Bollywood celebrities? I am sure everyone does and the organizers of EEMAX to know and understand this fact too. Hence, the international jury for EEMAX awards includes big names of the entertainment industry like Parineeti Chopra, Dia Mirza, Vikas Behl, Vivek Oberoi, Prasoon Joshi, Neha Dhupia and others. Also there are speculations of bigger names coming in to perform at the Entertainment Night. Well we simply can’t wait to click a few selfies can we? 3- Networking One of the most important highlights of EEMAX conclave is that it allows the members of the industry plenty of opportunities to interact, network and evolve as a community together. No one is big or small at an EEMAX conclave. The industry and its members are together and through networking at EEMAX are able to collaborate, create and evolve as the members of the experiential and events industry as a whole. 4-EEMAX Awards Without a doubt, EEMAX awards are the epicenter of the EEMAX conclave and with entries this year expected from agencies in India, Asia, Middle East, Africa, Europe, Australia, New Zealand and USA, it will be interesting to see who sweeps away the top honors in 25 different categories at the EEMAX Global 2015. 5-Afterparty Well, if there is anyone who knows how to party till sunrise then it is certainly the members of events and experiential fraternity. The after party of EEMAX Awards is not only known for the surprise performances by big names in the entertainment industry but is also equally popular for using surprise experiential elements to wow its attendees. The world saw multiple experiential engagements at EEMGAINE earlier this year and with EEMAX we can only hope for more surprises waiting in the wings. We simply can’t wait for EEMAX Global can we?
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Percept ICE, a company of Percept Limited, managed and executed the Birla Sun Life Insurance (BSLI) Arjun Awards 2015. The award function was held at the Sahara Star hotel in Mumbai on 14 August, 2015. An innovative initiative, the Arjun Awards was designed to extend an opportunity to every employee to contribute towards achieving the vision of Customer Trust Surplus. The entire organization was divided into 8 Zones. Every Corporate / Non Sales function was attached to each of these zones with 1 Leadership Team member assigned as a Mentor. The objective was to get everyone in the company to contribute towards the success of Sales. The initiative was launched to bring synergy and competitiveness amongst the functions. The project enabled increase in sales, generated greater sales support and facilitated corporate functions to unite together (close to 50 functions were synergized in this initiative) for a common cause to implement “Capacity, Productivity, Sustainability” (CPS) in the organization. The initiative was appreciated and accepted across the hierarchy and was the largest act of collaboration across the organization. No other company in the industry has ever launched a single initiative of this scale for so many employees under one umbrella. A total of 500 Awards were handed out to all the top executives. Invitees to the BSLI Arjun Awards 2015 Day Conference were welcomed in traditional Maharashtrian style with Dhol, Tutari and Lazim Players. The Conference was hosted by popular anchor A K Rahman. The event kick started with a grand “Shivaji” act by Punit Pathak’s dance troupe. It was then followed by the 1st set of Awards. The famous story telling troupe “Illuminati” paid tribute to A.P.J. Abdul Kalam through a classic UV act leading into the 2nd set of awards. The “Mann Ki Baat” segment which was specially designed to interview 8 Leadership Team members was followed by the final round of day awards. The conference wrapped up with an inspirational session by “Deepa Malik”- a Paraplegic Indian athlete who has won numerous accolades for her participation in various Adventure Sports. The day conference was followed by a gala evening of fun and celebrations. As the overall theme of the event was ‘Arjun’, all the pre-function activities were designed in accordance with this theme by Percept ICE. The invitees enjoyed the games organized including Fish Eye Dartboard and Archery. A royal throne and an elegant palace set made for a popular photo-op corner. The Gala Evening function was hosted by the TV personality “Ragini Khanna” along with A K Rahman. The ceremonial evening was opened by singer Archita Bhattacharya followed by 8 special Grand Finale Awards that were handed out to different teams. The Punit Pathak dance troupe performed another classical rendition. Renowned singer Shadab Faridi was the show stopper of the evening with his diverse variety of Sufi and other popular music as he left the audience mesmerized with his performance. Commenting on this unique recognition event, Mr Vishal Dhale, Head Reward & Recognition Sales, Birla Sun Life Insurance Co. Ltd.said, “We initiated this unique employee recognition platform with a vision wherein the best across the organization can come together. The initiative aims at recognizing those individuals and teams who have raised the standard of performance multi-fold and contributed significantly. Smart-phone apps have become the audience facing interface for these awards, going into the several touch points of customization and engagement that were created in the pre-event areas. I can proudly say that our maiden BSLI Arjun Awards have given our first 500 Arjuns the awards that have enabled to raise the level of achievement, vision, scale & planning. The Arjun Awards was at par with any of the world acclaimed international awards property. It is with great confidence that I can claim that the Arjun Awards struck all checkboxes on the lists of all attendees; the satisfaction score created through a strong feedback mechanism is testimony to the fact.” Percept ICE conceptualized and executed the entire event flawlessly, inclusive of logistics and travel arrangements. Commenting on the successful management of the event, Ms. Nazneen Karimi – Chief Executive Officer, Percept ICE said, “I had personally planned and detailed out the entire BSLI Arjun Awards 2015 event given the fact that it was a launch initiative of the Birla Sun Life Insurance Group. The entire event was organized perfectly and every element incorporated ensured that the objective and overarching theme were well coordinated and communicated through the range of activities and entertainment acts performed. The Percept ICE team pulled all the stops to guarantee a successful and memorable show.”
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On 26th August 2015, after meeting with EEMA Treasurer, Rajeev Jain and Patron Michael Menezes, Delhi Govt. & Commissioner – Excise, Entertainment & Luxury Tax has agreed to ease the licensing laws in Delhi and declared that EEMA platinum members will now be able to organize their ticketed events in Delhi without submitting any entertainment tax before the event. Additionally Mr. Sanjay Kumar, Excise commissioner, also issued a list of 23 auditoriums which have been granted a permanent license for holding an event. Below mentioned are there names; 1. Little Theatre Group Auditorium, Copernicus Marg, New Delhi. 2. Shri Purushottam Hindi Bhawan Samiti Auditorium, 11 Vishnu Digamber Marg, New Delhi. 3. Triveni Kala Sangam Auditorium situated at 205, Tansen Marg, New Delhi. 4. Dr. SRS KVS Auditorium situated at Kendriya Vidyalaya No. 2 APS Colony Gurgaon Road Delhi. 5. FICCI auditorium, Federation House, Tansen Marg, New Delhi. 6. BAPS Swaminarayan Akshardham N.H 24 opp Nizzamuddin Brudge Akshardham, New Delhi. 7. Kamani Auditorium, Bhartiya Kala Kendra Trust, Copernicus Marg, New Delhi. 8. Ghalib Institute, Alwan E Ghalib Marg, Mata Sundari Lane, New Delhi. 9. India Islamic Cultural Center, Lodhi Road, New Delhi. 10. Sri Ram Centre Auditorium , 4 College Road, New Delhi. 11. M.L. Bhartiya Auditorium, Alliance Franchise, 72 Lodhi Road, New Delhi. 12. Abhimanch Auditorium, Bhagwan Das Road, New Delhi. 13. Auditorium situated at Dr. SPM Civic Cntre, JLN Marg, New Delhi. 14. Sri Satya Sai International Centre, Pragati Vihar, Bhisham Pitamah Marg, New Delhi. 15. Air Force Auditorium, Subroto Park, New Delhi. 16. India International Centre Auditorium, 40 Max Mueller Marg, Lodhi Estate, New Delhi. 17. Sirifort Auditorium, Huaz Khas, New Delhi. 18. MPCU Shah Auditorium, BSZ Marg, New Delhi. 19. Auditorium at Des Raj Campus, New Delhi. 20. India Hbitat Centre Auditorium, Lodhi Road, New Delhi. 21. Rajendra Bhawan Trust Auditorium, New Delhi. 22. Chinmay Mission Auditorium, Lodhi Road New Delhi. 23. Gandhi Memorial Hall Auditorium, BSZ Marg, New Delhi.
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A couple of months ago, members of the executive committee of EEMA had met the Chief Minister of Delhi Mr. Arvind Kejriwal, Dy Chief Minister Mr. Manish Sisodia, and several of their colleagues to streamline licensing process in the capital. Following a detailed EEMA representation, the CM had then appointed a nodal officer to engage with EEMA and find solutions to the community’s problems in the shortest possible time. The efforts and initiatives of EEMA have finally paid off as on 26th August 2015, after meeting with EEMA Treasurer, Rajeev Jain and Patron Michael Menezes, Delhi Govt. & Commissioner - Excise, Entertainment & Luxury Tax has agreed to ease the licensing laws in Delhi and declared that EEMA platinum members will now be able to organize their ticketed events in Delhi without submitting any entertainment tax before the event. According to the new amendment, the entertainment tax per the ticket sale can now be deposited after the completion of the event itself. In order to facilitate this arrangement, EEMA shall be formulating MOU guidelines for its members & Entertainment Tax Department. EEMA will also be submitting a Bank Guarantee of a stipulated amount as a surety on behalf of its members. After an approval from EEMA’s Treasury, EEMA members will then be able to do events within that amount without depositing any tax before the event. Additionally Mr. Sanjay Kumar, Excise commissioner, has also issued a list of 23 auditoriums which have been granted a permanent license for holding an event. These auditoriums include India Habit Center Auditorium Lodhi Road, FICCI auditorium Tansen Marg and India Habitat Centre Auditorium and others. Mr. Kumar has also shared a detailed report to the CM’s office to bring Entertainment Tax, Fire, MCD & Electricity under the purview of single window clearance for the convenience of the members of the events fraternity. Sharing his opinion on this major breakthrough, Sabbas Joseph, President EEMA says, “This is indeed a big win. Positive results have started to show and definitely there is more to come. This is a win - win situation for all of us and indeed a big gesture from the government to make Delhi an event-friendly city. Rajeev Jain, Treasurer EEMA stated, “This is indeed a big bold step by the Delhi Govt. & Dept. of Entertainment Tax. Change in the Entertainment Tax depositing framework for EEMA members is certainly a big gift to the industry and the number of ticketed & corporate events in the city will see a steep rise. Vijay Nair, Secretary, EEMA shared his opinions by stating, “This is certainly an encouraging development for the fraternity which could not have come at a better time. However, I fervently believe that is just the beginning and there is still a long way to go.”
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The Indian event industry’s apex body, the Event and Entertainment Management Association (EEMA), has unveiled a list of dignitaries from across the globe to grace the International Jury of Experts panel of the first edition of EEMAX GLOBAL Awards 2015. Established to recognize excellence and honor the best events and experiential marketing projects from India and around the world, the conclave and awards ceremony is scheduled to take place on the 19th and 20th September, 2015 at the Taj Lands End, Mumbai. The International Jury has been carefully curated by EEMA, bringing on board leaders from around the globe from the world of brands, media, cinema, advertising, marketing and events. Crossing boundaries, the carefully chosen jury members will adjudicate on a unified platform and choose the best and most deserved talent and performances in the event industry. Speaking about the prestigious global event, Sabbas Joseph, President, EEMA said, “This is the inaugural edition of EEMAX GLOBAL and we are delighted with the high level of participation from event companies in the competitive section of the EEMAX GLOBAL Awards. The jury that has been assembled is a testimony to the support and respect that is being accorded to the events and experiential industry by Indian and global experts”. Comprising influential personalities from the international events and experiential marketing scene, jury members at EEMAX GLOBAL include the likes of Adam Proto (Principal & Course Director, Terbell Event Management Training), Alan Ridgeway (President International & Emerging Markets, Live Nation Entertainment), Chris Purnell (Director, Edinburgh Mela), David Zolkwer (SVP & Director Public Events, Jack Morton Worldwide), Keith O'Loughlin (Founder & Group CEO, TRO), Min Chang (President Asia Pacific, President Asia Pacific, Diversified Agency Services), Patrick Roubroeks (Creative Director, Xsaga), Rogier Van Der Heide (Artistic Director - Amsterdam Light Festival), William Burdett-Coutts (Artistic Director, Riverside Studio). Key players from the Indian events, marketing and brands industry namely Prasoon Joshi (Chairman, McCann Worldgroup Asia Pacific), Arvind Vohra (Country CEO & Managing Director, Gionee India), Gurdeep Singh (President, President & CEO, Consumer Business, Reliance Communications Ltd), Josy Paul (Chairman, BBDO),Kaushik Roy (President Brand Communications - Reliance Industries), Madhukar Kamath (Chairman, Mudra Foundation), Monica Tata (Media Professional and till recently CEO of HBO), NP Singh (CEO, Multi Screen Media Pvt. Ltd), Raj Nayak (CEO, Colors TV 18), Sunil Tandon (CMO, Videocon), Sam Balsara (CMD, Madison World), Venky Mysore (CEO, Red Chillies) and Vijay Subramaniam (MD India & South East Asia, Bacardi India) would be gracing the International Jury panel at EEMAX Global. Along with young politicians Poonam Mahajan, MP and Milind Deora, eminent Indian celebrities from the film and fashion industry joining the jury are Dia Mirza (Film Actor), Masaba Gupta (Fashion Designer), Neha Dhupia (Film Actor), Ramesh Sippy (Film Director), Vikas Bahl (Film Maker), Vivek Oberoi (Film Actor) are slated to join the International jury at EEMAX GLOBAL. The EEMAX GLOBAL Awards will have a three-level selection process that involves taking the award entries through a screening jury and an international jury followed by peer voting to choose the winners in 30 categories that span entertainment events, social events, sporting events, weddings, exhibitions, digital activation, government events, CSR and education. Entries for the EEMAX GLOBAL Awards would continue to be accepted till 30th August and entries can be submitted online at www.eemaxglobal.com
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Ogle, an on-demand streaming platform has recently partnered with Lakmé Fashion Week Winter/Festive 2015 to live-stream this fashion event. Keeping in sync with their proposition of bringing to their subscribers exclusive, elusive and cult programming, Ogle will stream and package content that will only amplify and elevate Lakmé Fashion Week’s reach. The partnership gives Ogle access to never-before seen content like celebrity rooms, backstage access, red carpets, runway reports which can be viewed across any device of their choice via subscription. This association will be exclusive to Ogle for a period of 4 seasons thereafter from March 2016. As Lakmé Fashion Week celebrates its 15th year, Ogle will live stream the entire event from 25th August 2015 to 30th August 2015, and provide video-on-demand of every show, 6 days of live content, exclusive back-stage and designer interviews viewable online for the first time ever! Pritish Nandy- Chairperson, Ogle Technologies Group “This association for us re-defines the way fashion will be viewed or perceived. This will help the fashion week to be now accessible to an entirely new set of audiences and also see from every point of view – from the model on the runway or celebs on the front row or artists backstage! Ogle is a brand that has been the fastest growing premium on-demand platform focused on great and cult content and through Lakmé Fashion Week we hope to maximize our proposition” Saket Dhankar, Vice-President & Head- Fashion at IMG-Reliance, said, “Lakme Fashion Week has the aim of democratizing India fashion which is in line with Ogle’s vision. Our fashion week has one of the largest digital footprints with an active social media community of more than 2 million followers. Furthering our vision to provide real time showcase and updates, this partnership of five seasons is another step in extending and enhancing front row experience live for all our patrons.”
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Kokuyo Camlin, the stationary brand, has created a new way to help brothers and sisters celebrate the tradition of Raksha Bandhan through its Camlin Experience App. The brand has added an elaborate ‘Rakhi Maker’ feature to the app, which lets users create artistic digital rakhis and share them virtually. Using a select set of powerful tools in the Rakhi Maker, anyone can create a stunning Rakhi design within minutes. Beyond designing personalized rakhis, they can tag and share the Rakhi with a loved one on Facebook within the app, or download it and share via email. Android users can download the Camlin Experience app on their smartphones to try the Rakhi Maker feature. The Rakhi Maker is also accessible via a micro-site. To help users create an endless number of intricate designs in a flash, the Rakhi Maker uses a kaledioscopic effect that reflects every drawing action in 20 sides. Users can choose from any of the art mediums and colours, and also alter the number of side reflections. The Camlin Experience App and Rakhi Maker have been conceptualized & created for Camlin by Mumbai-based digital agency Big I Tuna.
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KidZania Mumbai, the Global Indoor Theme park, hosted a Kabbadi match on August 20, 2015 with UMumba team of Star Sports Pro Kabbadi, as a part of their existing partnership. This event saw a blend of theme of KidZania with the ideology of the UMumba team as sports encourages players to perform with excellence and KidZania encourages kids to develop their talent and skills. Apart from the match, the Zupervisors at KidZania performed a dance, welcoming the players and entertaining the parents and visitors. The UMumba team is currently led by Anup Kumar and coached by Ravi Shetty. It is owned by Unilazer Sports & promoted by Ronnie Screwvala. UMumba is currently one of the semi-finalists in the Pro Kabbadi League. The match between the two highlighted the sportsmanship of the UMumba team and enthusiasm of the kids.
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