On 26th August 2015, after meeting with EEMA Treasurer, Rajeev Jain and Patron Michael Menezes, Delhi Govt. & Commissioner – Excise, Entertainment & Luxury Tax has agreed to ease the licensing laws in Delhi and declared that EEMA platinum members will now be able to organize their ticketed events in Delhi without submitting any entertainment tax before the event. Additionally Mr. Sanjay Kumar, Excise commissioner, also issued a list of 23 auditoriums which have been granted a permanent license for holding an event. Below mentioned are there names; 1. Little Theatre Group Auditorium, Copernicus Marg, New Delhi. 2. Shri Purushottam Hindi Bhawan Samiti Auditorium, 11 Vishnu Digamber Marg, New Delhi. 3. Triveni Kala Sangam Auditorium situated at 205, Tansen Marg, New Delhi. 4. Dr. SRS KVS Auditorium situated at Kendriya Vidyalaya No. 2 APS Colony Gurgaon Road Delhi. 5. FICCI auditorium, Federation House, Tansen Marg, New Delhi. 6. BAPS Swaminarayan Akshardham N.H 24 opp Nizzamuddin Brudge Akshardham, New Delhi. 7. Kamani Auditorium, Bhartiya Kala Kendra Trust, Copernicus Marg, New Delhi. 8. Ghalib Institute, Alwan E Ghalib Marg, Mata Sundari Lane, New Delhi. 9. India Islamic Cultural Center, Lodhi Road, New Delhi. 10. Sri Ram Centre Auditorium , 4 College Road, New Delhi. 11. M.L. Bhartiya Auditorium, Alliance Franchise, 72 Lodhi Road, New Delhi. 12. Abhimanch Auditorium, Bhagwan Das Road, New Delhi. 13. Auditorium situated at Dr. SPM Civic Cntre, JLN Marg, New Delhi. 14. Sri Satya Sai International Centre, Pragati Vihar, Bhisham Pitamah Marg, New Delhi. 15. Air Force Auditorium, Subroto Park, New Delhi. 16. India International Centre Auditorium, 40 Max Mueller Marg, Lodhi Estate, New Delhi. 17. Sirifort Auditorium, Huaz Khas, New Delhi. 18. MPCU Shah Auditorium, BSZ Marg, New Delhi. 19. Auditorium at Des Raj Campus, New Delhi. 20. India Hbitat Centre Auditorium, Lodhi Road, New Delhi. 21. Rajendra Bhawan Trust Auditorium, New Delhi. 22. Chinmay Mission Auditorium, Lodhi Road New Delhi. 23. Gandhi Memorial Hall Auditorium, BSZ Marg, New Delhi.
Read More
A couple of months ago, members of the executive committee of EEMA had met the Chief Minister of Delhi Mr. Arvind Kejriwal, Dy Chief Minister Mr. Manish Sisodia, and several of their colleagues to streamline licensing process in the capital. Following a detailed EEMA representation, the CM had then appointed a nodal officer to engage with EEMA and find solutions to the community’s problems in the shortest possible time. The efforts and initiatives of EEMA have finally paid off as on 26th August 2015, after meeting with EEMA Treasurer, Rajeev Jain and Patron Michael Menezes, Delhi Govt. & Commissioner - Excise, Entertainment & Luxury Tax has agreed to ease the licensing laws in Delhi and declared that EEMA platinum members will now be able to organize their ticketed events in Delhi without submitting any entertainment tax before the event. According to the new amendment, the entertainment tax per the ticket sale can now be deposited after the completion of the event itself. In order to facilitate this arrangement, EEMA shall be formulating MOU guidelines for its members & Entertainment Tax Department. EEMA will also be submitting a Bank Guarantee of a stipulated amount as a surety on behalf of its members. After an approval from EEMA’s Treasury, EEMA members will then be able to do events within that amount without depositing any tax before the event. Additionally Mr. Sanjay Kumar, Excise commissioner, has also issued a list of 23 auditoriums which have been granted a permanent license for holding an event. These auditoriums include India Habit Center Auditorium Lodhi Road, FICCI auditorium Tansen Marg and India Habitat Centre Auditorium and others. Mr. Kumar has also shared a detailed report to the CM’s office to bring Entertainment Tax, Fire, MCD & Electricity under the purview of single window clearance for the convenience of the members of the events fraternity. Sharing his opinion on this major breakthrough, Sabbas Joseph, President EEMA says, “This is indeed a big win. Positive results have started to show and definitely there is more to come. This is a win - win situation for all of us and indeed a big gesture from the government to make Delhi an event-friendly city. Rajeev Jain, Treasurer EEMA stated, “This is indeed a big bold step by the Delhi Govt. & Dept. of Entertainment Tax. Change in the Entertainment Tax depositing framework for EEMA members is certainly a big gift to the industry and the number of ticketed & corporate events in the city will see a steep rise. Vijay Nair, Secretary, EEMA shared his opinions by stating, “This is certainly an encouraging development for the fraternity which could not have come at a better time. However, I fervently believe that is just the beginning and there is still a long way to go.”
Read More
The Indian event industry’s apex body, the Event and Entertainment Management Association (EEMA), has unveiled a list of dignitaries from across the globe to grace the International Jury of Experts panel of the first edition of EEMAX GLOBAL Awards 2015. Established to recognize excellence and honor the best events and experiential marketing projects from India and around the world, the conclave and awards ceremony is scheduled to take place on the 19th and 20th September, 2015 at the Taj Lands End, Mumbai. The International Jury has been carefully curated by EEMA, bringing on board leaders from around the globe from the world of brands, media, cinema, advertising, marketing and events. Crossing boundaries, the carefully chosen jury members will adjudicate on a unified platform and choose the best and most deserved talent and performances in the event industry. Speaking about the prestigious global event, Sabbas Joseph, President, EEMA said, “This is the inaugural edition of EEMAX GLOBAL and we are delighted with the high level of participation from event companies in the competitive section of the EEMAX GLOBAL Awards. The jury that has been assembled is a testimony to the support and respect that is being accorded to the events and experiential industry by Indian and global experts”. Comprising influential personalities from the international events and experiential marketing scene, jury members at EEMAX GLOBAL include the likes of Adam Proto (Principal & Course Director, Terbell Event Management Training), Alan Ridgeway (President International & Emerging Markets, Live Nation Entertainment), Chris Purnell (Director, Edinburgh Mela), David Zolkwer (SVP & Director Public Events, Jack Morton Worldwide), Keith O'Loughlin (Founder & Group CEO, TRO), Min Chang (President Asia Pacific, President Asia Pacific, Diversified Agency Services), Patrick Roubroeks (Creative Director, Xsaga), Rogier Van Der Heide (Artistic Director - Amsterdam Light Festival), William Burdett-Coutts (Artistic Director, Riverside Studio). Key players from the Indian events, marketing and brands industry namely Prasoon Joshi (Chairman, McCann Worldgroup Asia Pacific), Arvind Vohra (Country CEO & Managing Director, Gionee India), Gurdeep Singh (President, President & CEO, Consumer Business, Reliance Communications Ltd), Josy Paul (Chairman, BBDO),Kaushik Roy (President Brand Communications - Reliance Industries), Madhukar Kamath (Chairman, Mudra Foundation), Monica Tata (Media Professional and till recently CEO of HBO), NP Singh (CEO, Multi Screen Media Pvt. Ltd), Raj Nayak (CEO, Colors TV 18), Sunil Tandon (CMO, Videocon), Sam Balsara (CMD, Madison World), Venky Mysore (CEO, Red Chillies) and Vijay Subramaniam (MD India & South East Asia, Bacardi India) would be gracing the International Jury panel at EEMAX Global. Along with young politicians Poonam Mahajan, MP and Milind Deora, eminent Indian celebrities from the film and fashion industry joining the jury are Dia Mirza (Film Actor), Masaba Gupta (Fashion Designer), Neha Dhupia (Film Actor), Ramesh Sippy (Film Director), Vikas Bahl (Film Maker), Vivek Oberoi (Film Actor) are slated to join the International jury at EEMAX GLOBAL. The EEMAX GLOBAL Awards will have a three-level selection process that involves taking the award entries through a screening jury and an international jury followed by peer voting to choose the winners in 30 categories that span entertainment events, social events, sporting events, weddings, exhibitions, digital activation, government events, CSR and education. Entries for the EEMAX GLOBAL Awards would continue to be accepted till 30th August and entries can be submitted online at www.eemaxglobal.com
Read More
Ogle, an on-demand streaming platform has recently partnered with Lakmé Fashion Week Winter/Festive 2015 to live-stream this fashion event. Keeping in sync with their proposition of bringing to their subscribers exclusive, elusive and cult programming, Ogle will stream and package content that will only amplify and elevate Lakmé Fashion Week’s reach. The partnership gives Ogle access to never-before seen content like celebrity rooms, backstage access, red carpets, runway reports which can be viewed across any device of their choice via subscription. This association will be exclusive to Ogle for a period of 4 seasons thereafter from March 2016. As Lakmé Fashion Week celebrates its 15th year, Ogle will live stream the entire event from 25th August 2015 to 30th August 2015, and provide video-on-demand of every show, 6 days of live content, exclusive back-stage and designer interviews viewable online for the first time ever! Pritish Nandy- Chairperson, Ogle Technologies Group “This association for us re-defines the way fashion will be viewed or perceived. This will help the fashion week to be now accessible to an entirely new set of audiences and also see from every point of view – from the model on the runway or celebs on the front row or artists backstage! Ogle is a brand that has been the fastest growing premium on-demand platform focused on great and cult content and through Lakmé Fashion Week we hope to maximize our proposition” Saket Dhankar, Vice-President & Head- Fashion at IMG-Reliance, said, “Lakme Fashion Week has the aim of democratizing India fashion which is in line with Ogle’s vision. Our fashion week has one of the largest digital footprints with an active social media community of more than 2 million followers. Furthering our vision to provide real time showcase and updates, this partnership of five seasons is another step in extending and enhancing front row experience live for all our patrons.”
Read More
Kokuyo Camlin, the stationary brand, has created a new way to help brothers and sisters celebrate the tradition of Raksha Bandhan through its Camlin Experience App. The brand has added an elaborate ‘Rakhi Maker’ feature to the app, which lets users create artistic digital rakhis and share them virtually. Using a select set of powerful tools in the Rakhi Maker, anyone can create a stunning Rakhi design within minutes. Beyond designing personalized rakhis, they can tag and share the Rakhi with a loved one on Facebook within the app, or download it and share via email. Android users can download the Camlin Experience app on their smartphones to try the Rakhi Maker feature. The Rakhi Maker is also accessible via a micro-site. To help users create an endless number of intricate designs in a flash, the Rakhi Maker uses a kaledioscopic effect that reflects every drawing action in 20 sides. Users can choose from any of the art mediums and colours, and also alter the number of side reflections. The Camlin Experience App and Rakhi Maker have been conceptualized & created for Camlin by Mumbai-based digital agency Big I Tuna.
Read More
KidZania Mumbai, the Global Indoor Theme park, hosted a Kabbadi match on August 20, 2015 with UMumba team of Star Sports Pro Kabbadi, as a part of their existing partnership. This event saw a blend of theme of KidZania with the ideology of the UMumba team as sports encourages players to perform with excellence and KidZania encourages kids to develop their talent and skills. Apart from the match, the Zupervisors at KidZania performed a dance, welcoming the players and entertaining the parents and visitors. The UMumba team is currently led by Anup Kumar and coached by Ravi Shetty. It is owned by Unilazer Sports & promoted by Ronnie Screwvala. UMumba is currently one of the semi-finalists in the Pro Kabbadi League. The match between the two highlighted the sportsmanship of the UMumba team and enthusiasm of the kids.
Read More
A lot of event agencies determine the success of their event on the basis of the number of attendees present in the gathering; a few others feel the success of the event can be directly allocated to the number of tickets sold. However in reality both the metrics cannot really help an event organizer in correctly analyzing if the event they just executed was a success. Come to think of it, all the 100 crore films that you see in the Indian film industry are massive money spinners but are they good films? Similarly a wedding which has been attended by over 500 guests but bores them all, cannot be termed as a successfully organized wedding. So what should be the parameters of determining the success quotient of an event? Event industry experts say it has to be ‘emotions’. The event and experiential marketing industry is fascinated with the word ‘experience’ today. Every time a new event mandate is handed over to them, all they want to do is to elevate the experience quotient of the brand in picture through the event. However what most event organizers do not understand is that no experience will ever be memorable for an event attendee if it fails to create any emotions in them. Even getting beaten up by a goon is an experience but is that something that would emote a positive emotion in people? Is that something a prospective consumer would want to remember? No, similarly the centerpiece of an event or a campaign designing process today has to be solely the intention of generating positive emotions among people, failing which an experiential campaign or an event, irrespective of its budget will not be able to serve its purpose. Taking an example from some of the best experiential campaigns like ‘Unlock the 007 in you by coca-cola’ where a prospective customer had to bring out the bond in them through a challenge, brought a lot of positive emotions in people who completed the challenge successfully. As a result the campaign even though touched only a few people at a time but is still considered as one of the most effective experiential campaigns by the brand ever. Similarly, Burger King came up with an interesting campaign “We are all the same inside” to extend its support to homosexuality. The campaign saw homosexuals entering the burger king outlet and all were given burgers with different customized packaging. However when one opened the burger they were all the same in taste and appearance inside, illustrating the premise of every human is the same inside irrespective of their preferences. The campaign brought out the emotional best among people and also won a Cannes lions for the same. Many people fail to understand what has brought in such unprecedented success for EDM festivals in the country? Well, the answer is simple, all of them have captivated the emotions of music, friendship and enjoyment for the people who attend them. Brand marketers and event agencies need to understand today that all events have experiences and they can be good or bad but it is only emotions that truly affect people. Hence, an event or campaign design today has to be able to move and touch people first before wowing them with all creative and experiential elements.
Read More
Bharti Airtel Limited and Uber have recently announced a first-of-its-kind strategic partnership in India. As part of this partnership, Uber riders across India can now pay for their trips using Airtel’s mobile wallet service - Airtel Money. Additionally, Mumbaikars will now be the first in India to enjoy free high-speed internet from Uber, powered by Airtel 4G. This service will soon be rolled out for Uber riders pan India. “Our partnership with Uber is directly in line with our commitment to offer innovative and relevant services for our customers. Now, Uber riders can enjoy the convenience of paying through their Airtel Money wallets, while also experiencing the power of blazing internet speeds with Airtel 4G on the move. We are excited that Uber has chosen Airtel to fulfill its telecom needs, and look forward to supporting the company’s rapid growth across India”, said Srini Gopalan, Director – Consumer Business, Bharti Airtel. “We are thrilled to join forces with Airtel to deliver solutions that elevate the Uber experience for riders and drivers throughout India. This unique partnership is built on our shared visions and strengths of broad, reliable networks and connecting people to their world, anytime, anywhere,” said Amit Jain, President, Uber India. “Airtel is leading the way for wireless connectivity, and as our telecom partner, will help us in our quest toward transforming urban mobility for hundreds of millions of commuters in India.” This integration will provide riders with another hassle-free payment option and will make Uber the first technology platform to officially launch Airtel Money. For a limited time, new Uber riders who top up their Airtel Money wallet will earn up to Rs. 500 for free. Additionally, starting with Mumbai, every Uber vehicle in India will soon be equipped with free WiFi, powered by Airtel 4G. Whether riding to work or a night out in the town – Uber will offer commuters high-speed internet at no data charges, powered by Airtel 4G. Airtel will also become Uber’s official telecom partner across India, and support the company’s rapid growth in India by offering mobile, data and device plans to Uber driver-partners. As part of this alliance, Uber will also offer exclusive promotions, discounts and experiences to Airtel customers - including Rs. 500 off their first ride upon using Airtel Money. Airtel’s subsidiary Airtel M Commerce Services Limited (AMSL) launched the company’s flagship semi-closed wallet under the brand name Airtel Money - India’s first prepaid mobile wallet by a telecom services provider. RegisteredAirtel Money customers can link their account on Uber’s mobile app now. To do this - select “Payment” from the menu in Uber app, tap “Add Payment”, tap “Airtel Money” to add account. Afterwards, they can select Airtel Moneyas their payment method and take a ride. To sign up for Airtel Money, customers can now know more by visiting http://www.airtel.in/money/.
Read More
