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Articles for Industry watch

Mondelez India Introduces Cadbury Silk Desserts Range

This first-of-its-kind innovation by the brand will be introduced with a captivating film and supported by a 360-degree communication campaign

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Britannia Good Day Butter Cookies Unveils Billboard Campaign For Monsoon Mood

The campaign has been conceptualised and executed by Coral Media & McCann across Delhi, Gurgaon & Kolkata

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Philips Avent Cherishes Motherhood In Campaign For Breastfeeding Week 2024

As part of its #ShareTheCare initiative, the brand aims to connect with new parents and their families through its new campaign

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‘NMACC Bachpan’ Returns For 2nd Edition

The annual children’s programme will be held at the Cultural Centre from 3 – 11 August, 2024

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The House Of McDowell’s Soda Yaari Jam Gets Gen Z Favourites To Celebrate Friendship Day

The musical extravaganza will have Sanam, Ritviz, Lisa, Lothika and Zaeden perform the latest hits on 4 August, 2024 in Mumbai

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Dentsu Creative 2024 CMO Report: Brands Will Build Diversity Through Distinctive, Storytelling Experiences

As per the report, 86 per cent of CMOs in India see creativity as a crucial factor for driving business growth

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Priority Pass Notes 56% Uptick In Airport Experiences By Indian Travellers To APAC

Collinson International’s Priority Pass reports that countries across the APAC region have witnessed significant growth in visits to airport lounges and travel experiences from Indian travellers in the first half of 2024

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Piramal Finance Collaborates With Sri Lanka Cricket For Ongoing India-Sri Lanka Series

As the Associate Gold Sponsor, Piramal Finance will utilise this platform to enhance brand awareness and engage with cricket enthusiasts

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