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Articles for Industry watch

Tata Tea Premium Focuses On Hyperlocal Strategy With New Campaign

The brand has released new state-specific commercials as its second rendition of this initiative, which is rooted in region-specific insight celebrating unique cultural nuances

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Hilton Rethinks Indian Weddings With ‘Wedding Diaries’

An integrated digital campaign will showcase curated offerings designed to enhance the celebrations of families

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Cheil Unfolds ‘India Cheers Neeraj’ Campaign For Samsung

The campaign captures the country's collective enthusiasm for Golden Boy Neeraj Chopra as he gears up to recreate history at the 2024 Paris Olympics

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Our Long-term Goal Is To Expand VWe Through Various Events & Formats: Volkswagen India’s Ashish Gupta

Talking to Everything Experiential in an exclusive tete-a-tete, Ashish Gupta, Brand Director, Volkswagen Passenger Cars India speaks about the idea behind the VWe initiative, its maiden expedition to Ladakh, incorporating local culture and elements as part of VWe and more

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Lemonn Comes Onboard As Associate Gold Partner For India Vs. Sri Lanka ODI

The brand will have a strong on-ground presence, recognising and rewarding the winning captain during each match as part of this collaboration

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International Music Festival Zamna Unveils Glitzy Line-up For India’s Maiden Edition

The festival makes its debut in the country in September and will have Bacardi Experiences as its Presenting Partner

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Saudi Arabia’s Al-Faw Archaeological Area Gains Unesco World Heritage Status

The cultural landscape of Al-Faw Archaeological Area is the Kingdom of Saudi Arabia’s eighth World Heritage List inscription

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Nita M Ambani Hails Indian Athletes At Inaugural India House

Following India’s win of two medals at the Paris Olympics, Indian athletes gathered and revelled in the celebrations and festivities

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