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Articles for Industry watch

Revitalising India Tourism And Embracing Regenerative Travel

Sachin Bansal, Founder and Chief Explorer, City Explorers highlights the nuances of regenerative travel, debunks the myths surrounding sustainability and illustrates how India can lead this transformative movement

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Etihad Airways & Mumbai City FC Join Hands For Multi-year Partnership

Etihad Airways has signed on to be the Official Front-of-Shirt sponsor of Mumbai City FC in a multi-year partnership starting from the 2024-25 season

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Bold Care Unveils #Sextember Campaign; Dedicates Month To Men’s Sexual Health

This campaign aims to spread awareness about men’s sexual wellness across the country with multiple activities lined up for the whole month of September

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The Sleep Company Runs Free Mattress Giveaway Campaign

Over 6,000 people thronged TSC stores across major metros including Delhi, Mumbai, Chennai and Hyderabad

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Social Commerce To Witness Upsurge For Beauty & Fashion: IPG Mediabrands’ The Indian Online Shopper 3.0 Report

This in-depth study surveyed over 7,000 consumers across India, delving into 18 key categories to unveil crucial insights for understanding the evolving online shopping trends

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Bengaluru FC Initiates One-year Deal With White Gold For Indian Super League

As part of this partnership, White Gold, a Bengaluru-based gold-buying brand will feature on the pendant of the jersey

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The Events Industry Will Harness AI As An Ally Rather Than A Threat: NeoNiche’s Prateek N Kumar

AI cannot replace the human touch, but rather optimises operations, he mentions

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BTS: Using Virtual Production Combining Actual Sets & Props For Cristos Campaign

Talking to Everything Experiential in an exclusive chat, Manish Bhatt, Founder Director, Scarecrow M&C Saatchi and Rajiv Rao, Director, Nirvana Films highlight details about designing the brand mascot of Cristopher, getting Pratik Motwani to play this role, creating the World of Mexican Chilling through virtual production combining actual sets and props, and other nuances that were focused upon behind the scenes to put the campaign together

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