Articles for Experiential Marketing

KidZania India and TVS Expand their First of a Kind Racing Experience for Children to Delhi NCR

KidZania has devised three engaging role-plays tailored to inspire the values that make a champion racer.

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Curating Compelling Food Experiences

Pankaj Gupta, Founder, Flavour Pot Foods LLP gets candid with EE about his love for food and more

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Mumbai’s Entertainment Hub Esselworld’s Water Kindgom Celebrates Its 25th Anniversary This Yea

The newest addition to the hub of entertainment is ‘Tic Tac Tot’, Mumbai’s largest unique experiential play area for toddlers and kids

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The Hunt Begins For Future Masters Of Marketing

The second edition of BW Marketing World’s 40 under 40 is looking for the strongest, most innovative marketing leaders under the age of 40

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United270 Global Launches New Campaign For Genz Fashion E-Commerce Brand Virgio

Virgio has launched its first brand film which feature five diverse individuals who through their fashion preferences showcase their personal style and life choices

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Samsung to Set Up 15 Premium Experience Stores Across India by 2023-End

It will Offer Unique, Exciting Experiences for Gen Z & Millennials such as Gaming, SmartThings, Customization & Workshops

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Lee Launches Its First Indian Flagship Store In Bengaluru

The 4,200 sq. ft store is the largest store for the iconic denim brand in India, besides being one of the global flagship stores of Lee®

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Play It Real: John Player Unveils Its New Brand Identity With Sidharth Malhotra As Brand Ambassador

This announcement has been made alongside the launch of the new Spring Summer’23 Collection

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