The initiative was conducted in association with Round Table India where about 10,000 underprivileged kids will participate in a special screening of Jawan held across 35 Cinepolis cinemas pan India
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The volunteer-driven initiative was organised in collaboration with the Robin Hood Army in thirteen locations in Delhi
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The skill centres will serve as hubs of empowerment, fostering the development of skills that bridge the gap between rural youth and the professional world
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The campaign is designed and executed by McCann Erickson, India
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Canon India has a total of four adopted villages which include Nandrampur Bass in Haryana, Parivali in Maharashtra, Annadodi in Karnataka, and Kalyanpur in Kolkata.
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This initiative is a part of ITC's Mission Millet campaign, aimed at contributing to various ongoing government initiatives
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Under this project free education and extra-curricular activities are provided to underprivileged children
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Meanwhile, Virat will continue to provide scholarships in sports and also sponsoring athletes
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