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EE News Desk

Latest Articles By EE News Desk

Mahakumbh 3

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Mahakumbh 2

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Mahakumbh 1

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LIVE Viacom18 launches early bird tickets for Vh1 Supersonic Goa 2015

EDM Supersonic Vh1 by EE News Desk | on May 29, 2015 | in News | Like it India’s definitive dance music experience, Vh1 Supersonic, is all set to woo dance music lovers in the country with super special priced early bird tickets, sales for which opened on May 27 at 12 noon. In its third year now, Vh1 Supersonic Goa 2015 promises to be a much grander affair than ever as the festival is all set to widen its audience base by introducing never-before-heard-of offers on tickets including the opportunity for music lovers to block tickets at 20% of the total ticket amount now and paying the entire amount in September, thus allowing more people to have access to the Vh1 Supersonic Experience in Goa. The four days long event, which promises to host a star-studded line up of dynamic artists from across the globe will be held from December 27 – 30, 2015 on the shores of the Candolim beach in Goa. Building on the last year’s success where approximately 100,000 dance music fans found heaven on earth at Candolim beach, Last year renowned artists like Paul Van Dyk, Dash Berlin, Above & Beyond, Infected Mushrooms, Roger Sanchez, Carl Craig, The Chainsmokers, Stanton Warriors, Dillon Francis, BL3ND, FUNKAGENGA, HOOK N SLING, MARK KNIGHT, MAT ZO and many more performed at Vh1 Supersonic, turning up the level of excitement and energy on the sultry sands of Candolim beach in Goa.

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Ambience mall celebrates World Music Day

The Ambience Mall Gurgaon and Ambience Mall VasantKunj recently kick-started its three day long musical fest ‘Fete De La Musique’ to celebrate World Music Day. Renowned bands from across the Music Hemisphere gathered here to celebrate this day. There were Live performances by Delhi based acoustic Entertainers Chizai, Dinero- a myriad of percussion instruments , and Fuzz Culture- winners of Asia’s first independent music awards VIMA, at Ambience Mall VasantKunj. Acoustic artists from the bands like Maps- the music storytellers, Hans Raj Projekt- a name that defines fusion music and Shadow and Light spread their magic at Ambience Mall Gurgaon. Place-in-story Music fanatic turned up in huge numbers to listen to Fuzz Culture, winner of VIMA Asia awards. The audience hummed to the tunes of some of their songs. Speaking on the event Mr. Arjun Gehlot, Director, Ambience Mall – Gurgaon &VasantKunj said ‘World Music Day is a worldwide event and we are delighted to organize Fete De La Musique this time in our malls. Music spans different languages and continents, generations and communities, provide a steady heartbeat of joy, inspiration and healing. To showcase various shades of music, the musical extravaganza at our malls will cover all genres of performers including Indian, Classical, Instrumental, Vocalists, Sufi, Rock, Pop, and Electronica. The thought behind the event is to celebrate together the power and beauty of music. We hope to make this into an Annual Musical festival that will have people coming back for more each year.”

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Vibgyor engages college youth through Kitkat “Treat Your Senses” activity

Reconnecting with senses and rediscovering the nuances of life is the essence of Kitkat’s new variant KitKat Senses which as a product marks the enrty of Kitkatinto the premium category of chocolate brands in the country. Picture1-1024x576 With the ambience of frolic and the tagline of KitKat “Treat Your Senses”, embedded in its ethos the brand looked towards creating engaging experiences for its target audience. To meet the objective Vibgyor Brand Services came up with the concept of creating Break Free Zones with free Wi-Fi facility for students to relax during their college festivals. A time when students are charged with energy and overloaded with the stress of a perfect execution. Picture4-1024x769 As part of the engaging activity fun engagement games like eating chocolates without using hands, relaxing foot massager were organized for the students to reconnect with their senses, giving meaning to the product itself i.e. new chocolate KitKat Senses. The one month activity was organized in various colleges of Delhi & NCR and lead to a massive rage among students who shared their “Treating Their Senses” moments through the use of social media. – See more at: http://everythingexperiential.com/vibgyor-engages-college-youth-through-kitkat-treat-your-senses-activity/#sthash.cRbkwenn.dpuf

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Vibgyor executes launch of Za Perfect Solution Serum

Za, The Premium Beauty brand from The House of Shiseido in association with leading fashion and lifestyle magazine Cosmopolitan hosted an evening to celebrate the India launch of its Za Perfect Solution Serum at the Taj Mahal Hotel, New Delhi. This event was organised by Vibgyor Brand Services, that welcomed the Capital’s jet-set and high-heeled women. Za – The Power of Beauty event featured the launch of Za’s latest Perfect Solution Serum which witnessed the showcase of an exhibition inspired by the Serum through a series of superlative visual stories told through illustrations, paintings, photographs & sculptures by renowned Bangalore based artist Sharon Nayak. The 22 unique pieces of art celebrated a world that is innocent, glamorous, feminine, modern, powerful and everything Beautiful. The Za Perfect Solution Youth Whitening Serum, is the latest Skinovation developed by leading scientists that combines the best of both worlds – Brilliant Skin Clarity and Youth Retention. It features Za’s Breakthrough RETINOWHITE Complex that delivers unmatched Radiance and helps retain Youthful Luminosity from inside-out.

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