Author
Keith Bendes is the VP Marketing and Strategic Partnerships at Float Hybrid, an interactive experience agency based in California.
Physical experiences are growing in importance, as it is increasingly difficult to stand out in the world of digital. Events offer companies a chance to control their message with a high impact, meaningful experience that connects with people on a deeper emotional level. Coming out of a high tech CES, the question of what trends will influence event technology in 2018 is certainly a hot topic.
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