Author
Co-Founder & Director of sports management company SportzConsult, Jitendra Joshi has over 20 years of work experience spanning from technology to sales and marketing which includes a 5 year stint with KPMG Consulting in USA. In 2016, he authored the White Paper on ‘Experiential Sports Marketing’ to help brand managers looking to gain a competitive edge by developing a positive brand image among its target audience.
Engaging with consumers in a more meaningful and personal manner is a key directive for most brand managers today. The exciting new developments in Indian amateur sports market are opening up one big opportunity for brand managers to engage their prized consumers through a topic that they are passionate about.
Read More
