Author
MEA Correspondent for BW Businessworld. Trying to decode India's international political relationships. Particularly interested in the complex Indo-Iran ties.
Korean skincare and makeup brand The Face Shop has taken a different route in India to market their products. Unlike traditional mediums of promotion TFS is actually taking up experiential marketing on a large scale to target their customer base in India and compete with the FMCG products already existing in the market. In conversation with Diane Lee, Overseas Marketing Manager, The Face Shop, talks about how TFS plans to be a game changer in the Indian market.
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After vegetarian, non vegetarian, eggetarian and pescatarian, 5 Guys Project makes a leap to launch another kind of food group- Dessertarian. The first of its kind in the league of “festival of desserts”, showcasing a large variety of desserts under one roof, #Dessertarianfest is keeping a focus strictly on desserts. The event will be taking place twice each year at Select City Walk and has plans of making inroads into other parts of the country. Speaking with Jaideep Singh, partner 5 Guys Project, here are some insights to the kind of action your sweeth tooth can expect from 24th to 26th March 2017.
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After Fed Ex Delivers and Unleashing Creativity and Innovation , Madan Birla comes out with his new book "Enjoy Balance and unleash creativity." A book where he talks at length about how to maintain a work life balance in today's fast paced competitive world. It talks about internal and external root causes of imbalance in life and how to deal with them, surely something those from the event industry can use. In an interview with EE he talks about how this book will be beneficial for people who work in fast paced industries and barely have time for personal life.
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