Zymrat Forays Into Offline Market, Open Retail Store In Bengaluru

After successfully building its presence on the e-commerce platform, Zymrat has introduced its first-ever offline store - The Zymrat Experience Centre in Garuda Mall, Bengaluru.

ZymratOffline is an offline foray into catering and introducing Zymrat's patented technologies and curated products to fitness aficionados, allowing them to engage and experience the product in the most realistic way possible. Zymrat Experience Center is a fitness enthusiast's dream come true with their whole product line, including the most recent Centurion Performance Polo, displayed in full splendour.

The company took a huge step  towards going offline. In keeping with its reputation for excellence, the Experience Store now offers a special BurnAndEarn chance with a Zymrat flavour. 

BurnAndEarn thrives on the motto of 'Calories Burned which is equal to Discount Earned.' At their all-new experience Store, Zymrat asks its visitors to jump on the stationed assault bike and let it loose on it for a minute. The calories burned are the flat discount earned storewide. 

BurnAndEarn has been a rage amongst the visitors, with people of all ages jumping on it to ‘earn their discount.’

 The concept behind this store is to tap into the belief that Zymrat products are up to par with the world's very best, if not better, and with their offline venture, they hope to demonstrate this to the audience in person.

 Emphasising upon the new launch, Ujjawal Asthana says, “We are beyond excited to have launched our first Flexi retail experience centre at Garuda Mall, Bangalore. Our products have recorded massive acceptance online, and it only made sense to let people experience our advanced product range in person. In true performance spirit, we’ve introduced a unique performance discount mechanism inviting visitors to earn their discounts by burning calories. We foresee strong conversion through our offline foray and hope to expand into other parts of the city and country through this model.” 

Whereas co-founder Ankita says, “It is nothing short of a dream come true seeing Zymrat in an offline store surrounded by other well known brands. We are seeing early traction in the store, and we are committed towards expanding Zymrat in offline distribution through Flexi retail, EBOs and MBOs. This is another step in the right direction for a young brand like ours.”