Why a content marketing strategy is integral for your next event?

According to a research conducted by the Content Marketing Institute, 83% of marketers across the globe have agreed to be having a content marketing strategy to promote its brand and products. Meanwhile, 29.6% of respondents to Communication Advertising Marketing Foundation survey said that the most commercially important digital marketing trend for 2015 was content marketing.

It is indeed a truth that as the scale, nature and formats of events around the world is diversifying; there has also emerged a massive need to promote your events through various means and mediums. Digital marketing today through copious social media website serves this purpose. However, with abundance of information already present on these platforms it is integral for an event planner to add an edge towards marketing their event today.

This edge can be forming a content marketing strategy to promote your event so that it doesn’t get lost in the big, bad, disorganized and chaotic world of information on the internet.

For those of you who do not know, content marketing describes the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organization leveraging in-person engagement.

Events can happen online or offline today and even though you can host only a fixed number of people at your next event however a bigger impact can be created through it by marketing it appropriately. But marketing an event today is no longer limited to floating a status update with a few photographs on the social media platforms.

By forming a content marketing strategy, an event planner ensures how will an event be promoted, creates the content for it, deep dives into making it more attractive and user friendly and consistently adds on innovative touched to achieve the same impact from an event online that it would make in person to its attendees.

When a brand manager organizes an event, his aim is to help, engage and inform his consumers and also build a striking relationship to ensure loyalty towards his products down the years. He uses content marketing to promote the event but what most marketers do not understand is that without a strategy in place content marketing too adds to an act of hard sell for the brand.

It merely gives the consumer an idea of an event was organized as at a specific location at a specific time. The information is static and does not stimulate the curiosity of a prospective consumer to know more about the brand and the event.

However, with a pre-decided, effective content marketing strategy in place, a marketer can in each time frame before and after the event track the kind of attention his experiential initiative is gaining and this can help him in making the last minute changes to his overall event, if needed any.

Carefully created content on social media helps businesses spread their brand message and enables them to increase company authority in the industry. This is when content marketing has more of an effect than unsolicited sales messages.

With an effective strategy in place, content marketing also enables content to be shared at the most relevant time and it needs to be written well-enough to get shared and read, this in itself can be quite a challenge though effective when it works.

Updating the social media space with frequent, relevant and strategic content gives a marketers event and the brand name overall a positive impact on search rankings. Additionally, if the SEO and keyword research is done correctly then each update made about the event has a higher chance of appearing in results and being shared by people.

To conclude, it can be said that formulating a strategy for content marketing has been an indispensable part of many digital marketers marketing strategy. From better SEO benefits, to brand awareness and traffic to the site, developing a strategy before you start content marketing for your event should not be avoided.