Visit Victoria Lights Up Landmarks In Melbourne As Taylor Swift Visits
Melbourne lit up Flinders Street Station to celebrate Taylor Swift’s visit. The 14-time Grammy-winning singer-songwriter performed in front of more than 96,000 fans each night for three nights at the MCG stadium, with thousands of concertgoers visiting from interstate or overseas.
Visitors were met by one of Melbourne’s most iconic landmarks adorned in midnight blue and touches of colour that paid homage to the artist’s ten eras.
Taylor Swift became one of the artists who have played to their biggest-ever crowds and created memorable Melbourne moments at the MCG including Billy Joel’s one-night-only performance in 2022 and Ed Sheeran’s performance for 1,10,000 fans at the MCG in 2023.
Visit Victoria’s continuous efforts to attract and deliver the best major events calendar in the country is expected to strengthen Melbourne’s global standing as a major events city.
This year, Melbourne saw record-breaking crowds at the Australian Open and the Cadel Evans Great Ocean Road Race, an exclusive season of Groundhog Day: The Musical and NGV Triennial attracting fans in the thousands.
In the months ahead, visitors will continue to flow in with the Formula 1 Australian Grand Prix, the Melbourne Food and Wine Festival, Melbourne Fashion Festival and Melbourne International Comedy Festival.
Visitors continue to choose Melbourne for events with data from Tourism Research Australia showing that Melbourne is the top domestic overnight destination for trips involving theatre, concerts and performing arts.
The ‘Welcome to Melbourne Swifties’ projection on Flinders Street Station ran from dusk to midnight on 15, 16, 17 and 18 February and music was played at Flinders Street tram stops between Spencer Street and Spring Street from 1 pm to 8 pm on the concert nights of 16, 17 and 18 February.
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