Bollywood siren Sunny Leone launched the ninth season of the popular reality television show MTV Splitsvilla along with co-host Rannvijay Singh at JW Marriott, Juhu Mumbai on 31st May 2016. Vibgyor Brand Services was roped in to conceptualize and manage the media launch event.
This year the rules of the game has been slightly altered and the show has been based on the new theme ‘Where Women Rule’, giving more power to the female contestants than their male counterparts. The launch promo of the new season showcases Sunny adorned in a queen’s costume playing a game of dice with Scarlett, who is seen as an Egyptian princess.
Keeping the season promo in mind, we designed the elaborate set in a Roman & Egyptian style.
Rannvijay Singh flaunted his new look--a flourishing moustache and thick beard. The duo posed for shutterbugs with MTV girls Saloni Chopra, Barkha Singh, Ayesha Adlakha and Gaelyn Mendonca.
Commenting on successful execution of the launch event, Haardik Joshi, Branch Head, Vibgyor Brand Services, said - "It has been a tremendous high for the team – from winning this pitch to delivering a flawless experience right down to the tee! The brief was to engage the invited media with the flavour of MTV Splistvilla 9 - Where Women Rule, we pitched in with the idea to recreate the experience through the Roman/Greek stage set, the dynamic event entry by Sunny Leone - with her royal knights & Rannvijay - fighting the queen's warrior to woo her & media engagements"
Chintan Mehta, Marketing MTV was ecstatic for the successful launch of the Splitsvilla 9 said “Since all the 8 seasons of Splitsvilla have been successful, we were eager to launch the new show in front of the media. Vibgyor managed the event flawlessly and appreciate their efforts and hard work. I would look forward to work with them in future.”
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