Cement manufacturing brand, Ambuja Cement Limited, commenced the celebration of this Holi season by having a ‘waterless holi’. Following their campaign of ‘Jal Hai Toh Kal Hai’, they had a special pledge ceremony for the inauguration where they pledged to champion the cause of water conservation along with their 1500 fellow dealers.
The event was hosted in Ahmedabad on March 21st. The entry had a special pledging signage ceremony signed by all invitees. The Rajasthani theme merged well with the elements of the festival.
The festival of colors was signified right from the entry gate, beautiful walkway with colorful rangoli, multi color traditional seating, mix of mattresses and cots, props in the ground with a blend of Rajasthani folk songs and the very popular Rajasthani dance.
The audience stood stunned when the colors started to pour to set the ambience for the occasion. The herbal colors used throughout the event encouraged more invitees to participate in the celebration. All were mesmerized by the artist selection of the firm who lead the crowd in an uproar in the silence of the surrounding.
Mr. Sanjay Gorakhia, Vice President, Ambuja Cement Limited, commented on the occasion saying- “Ambuja Cement is sustainable company and believes in protecting natural resources through its initiatives.”
Mr. Nilesh Hindocha, Zonal Head, Ambuja Cement Limited said that “Festival celebrations are always with family and we believe our network is our family that’s why we call it “Ambuja Parivar- Anmol Parivar”.
As a special treatment for the special guests and the invited artists, a unique setting was created for them. The setting was away from where the colors flew in the sky. The guests were served special Rajasthani delicacies. In addition to that the air was filled with fine tunes of our famous Indian musical instrument, ek tara, which was operated by a street musical instrument player.
The event was managed and executed by U&I Resources Pvt. Ltd.
Commenting about the event, Mr. Sandeep Modi, Director, U&I Resources Pvt. Ltd, “It was an immense pleasure to manage the event for Ambuja Cement Limited. We have managed events for the company before too, but associating with a cause while working is what stood as a unique example for us which we would like to carry forward with our organization too. Events are not only about production and technicalities but also about the social network that we build upon for a lifetime.”
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