Top brand campaigns from Oct '15

With the year about to end, brands are going all out to charm their target audiences in more ways than one. The month of October saw some of the biggest brands names creating the most immersive experiences for their TG.

Below mentioned is a roundabout of some of the most engaging campaigns to have been executed by brands in October last month.

1- Carlsberg's shave-off event with Ted Baker
Carlsberg recently collaborated with the men and women fashion brand Ted Baker to host a shave-off event across London. As part of the event audiences were offered a shave as well as complimentary Carlsberg beer for just 99p and not is original price of 22.50p.

The main idea behind the activity was raise awareness of the annual Movember campaign which features men not shaving for November and donating the money saved to The Movember Foundation, a men’s health charity that focuses its efforts on the four key areas of prostate cancer, testicular cancer, mental health and physical inactivity.

Now with this one campaign, the brand managed to give its audiences an experience with the brand, support a good cause and establish a unanimous style statement at the same time. All we can say is good job Calsberg and Ted Baker.

2- Aero creates prize bubble experience for Mousse launch
The last week of October saw Nestle launching one of its premier products Aero Mousse chocolate bar through an engaging game show experience.

As part of the activity consumers were being invited to step inside the Aero Mousse Bubble for a chance to win a spa treatment for two people. With 30 seconds on the clock the challenge was  to get hold of as many discs as possible. If the participants were lucky enough one of those discs would have a ticket for the spa treatment. Also people were asked to create social media buzz through watching the participants perform and tweeting with the #AeroMousse hastag.

Now this is one gaming experience everyone would love to participate in.

3- Bacardi LolaWolf gig in Miami

For an alcohol brand that does mostly club music events, this experience driven initiative by Bacardi was certainly refreshing. For this campaign Bacardi teamed up with R&B/Electro pop trio LolaWolf to host a special gig in Miami.

The event saw the band unveil its new creative platform known as Lolaloopz. Referred to as 'live special media effective lab', Lolaloopz offered fans the chance to use real-life analogue effects across their social media accounts. The show was the final event in Bacardi’s Untameable Artists Series, which also featured AlunaGeorge, Run The Jewels and Future.

The main idea behind the campaign was to showcase the personality behind each artist, and saw the brand additionally hosting a number of 'house parties' across the United States. With most social media impressions made by a brand campaign in the state this month, this campaign was a well deserved entry to the list.

4- Haribo 'trick or treat door' activation at Victoria station

Wow, finally an engaging campaign that got the best out of the Halloween celebration. The German confectionary brand as a part of this activity installed a branded trick or treat door within London's Victoria station.

The 3.5-metre high structure resembled an old stone castle, and consisted a large door at its centre with the words ‘trick or treat’. Also bats and pumpkins were located to make the structure appear more real.

In the activity commuters were being encouraged to knock on the oversized door, at which point it creaked open and they were handed a sweet treat from Haribo’s Halloween range. This certainly fits the bill for the perfect experiential campaign for the Halloween month.

5- Coca-Cola London Eye initiative and smile vending machine

Last but certainly not the least, this initiative from the global beverage giant shows how important are experiential engagements for a brand.

Coca-Cola in London had previously rolled multiple customer experiences to celebrate the Rugby World Cup and this engagement by the brand was the coolest addition to its initiative for the same.

The brand lighted The London Eye to reflect the colours of the two remaining teams in the tournament . Also it has installed a 'smile vending machine' within King’s Cross station wherein passers-by can receive a free can of coke.

So simple yet so impactful. Subtle experience at its best.

 

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