Spotify, the popular audio streaming platform, has introduced its in-house creative agency called 'Creative Lab' to assist brands in effectively reaching their audience.
This service will be accessible in 11 markets, including India, the US, Brazil, Mexico, Japan, Singapore, Australia, the UK, Germany, France, and Italy.
Local teams within these markets will offer specialised insights and collaborate closely with brands and agencies to develop campaigns through workshops, inspiration sessions, and joint ideation and conception efforts.
Brands such as The Coca-Cola Company and Royal Enfield already leverage Creative Lab to enhance their brand narratives in India.
“Spotify inspires artists, creators and advertisers at every stage to do what they do best: create. We currently work with brands to help them reach new customers, strengthen brand reputation, and deepen trust. Through Creative Lab, we want to focus on providing an additional service that enables brands and agencies to design their campaigns and messaging for the Spotify audience,” mentioned Arjun Kolady, Head - Sales, Spotify India.
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