ONE Rewardz is a mobile based customer engagement platform that serves as an engaging, analytics driven, customizable customer loyalty program for brands. Co-founded by– Ashwin Meshram and Sunpreet Singh Bindra, the platform is a feedback based solution that helps brands incentivize offline as well online interactions with their customers.
With considerable brands like BIG Cinemas, Pizza Express, K Sera Sera, Esbeda, Killer Jeans, Eagle Boys Pizza, and Lemon Salons in their portfolio, ONE Rewardz promises that the 24x7 connectivity combined with real-time analytics offered by it enables brands to understand consumer spending patterns which in long term can help them in designing targeted marketing techniques and communication.
EE reached out to Sunpreet Singh Bindra, Co-founder, ONE Rewardz to understand how the platform can truly help a marketer in understanding its targeted consumer base.
Q- Currently there is a plethora of loyalty program platforms in the marketing industry what seperates One Rewardz from it?
A-Well, what we have created with ONE Rewardz is a mobile-based customer engagement solution that serves as an interactive, analytics-driven, customizable customer loyalty program for retailers and brands. Most of the loyalty management solutions run at the brand’s backend. However, we not only provide the technology to brands to manage their loyalty programs but also handle the customer facing functions.
Ours is a platform that serves as a bridge between brands and consumers, bringing various engagement functions under one platform. It provides a cohesive mobile platform to end consumers to interact with the various loyalty programs, eradicating the need of carrying physical loyalty cards. Consumers can view loyalty points, available offers anytime, anywhere under ONE umbrella, helping them make an informed buying decision.
Q- What are the kinds of analytics that One Rewardz can provide to a brand?
A-Analytics are usually a back-end function that analyzes consumer data over a period of time. The insights drawn from the analysis is useful for making key business decisions. Unlike traditional analysis, ONE Rewardz provides real-time analytics dashboard that provides insights as and when they occur, significantly increasing its effectiveness on business decisions.
Today, brands have loyalty programs which are just transactional in nature. The idea of loyalty programs has shifted from being customer gratification to just another sales generation tool. Our idea is to maximize the potential of this customer touch point, by turning loyalty programs into customer engagement tools that are critical to the core business of brands.
Features like 24x7 connectivity with customers via a mobile based platform, feedback driven association, targeted promotions via image and video notifications to existing customers, geo-fencing tool for increasing store walk-ins and many more make ONE Rewardz a differentiated loyalty program in today’s digital world.
Q-How does the platform build in more business for a brand aside from showcasing loyalty program offers?
A- So, interestingly, ONE Rewardz also helps determine metrics for brands. The 24x7 connectivity combined with real-time analytics enables brands to understand consumer spending patterns and helps them in boosting in-store and online interactions. Consumers are prompted for their feedback on their mobiles after every interaction with the brand, which is accessible to the decision makers of the brand real-time at an aggregate level as well as individual customer level. This helps brands to take any decisions about the interactions and feedback immediately.
Brands are able to understand what their customers prefer, most valuable and frequent customers, customer buying behaviour, what products are in high demand, which outlets have better conversions, impact of marketing campaigns, past regular customers who have not visited the brand stores in last few months and many such insights.
We provide a SaaS platform for brands to interact with consumers. For analytics, we have developed a unique algorithm and insights are available to brands in a simple dashboard format. Our platform can seamlessly integrate with a brand’s POS systems and other digital platforms.
Q-A real time consumer interaction by brands is also manageable via social media websites. What gives ONE Rewardz an edge here?
A- Social media websites like Facebook, Twitter let brands interact with customers but what is needed by brands is to study insights about consumer behaviour. To track changing preferences of customers and alter business decisions accordingly, brands need to adopt analytics.
ONE Rewardz provides real-time analytics to brands to be updated with customers’ data and trends. The real-time dashboard provides details on top as well as dormant customers for better planning.
It leverages social media for targeted marketing. ONE Rewardz allows consumers to share their shopping experience on social networks, turning brand loyalists to brand ambassadors. It incentivizes the customers with every transaction without them having to interact on social media. The location-based audience targeted via Geo-fencing is only possible with ONE Rewardz.
