Percept & Chin2 Bhosle Partner For ‘SRGMS’ Kids’ Rock Show

Percept Live revealed a tie up with ‘SRGMS’, a rock musical show specially written and performed for kids aged 8 years and below. ‘SRGMS’, the rock band created for kids, is the brainchild of Chin2 Bhosle, grandson of Asha Bhosle and part of ‘A Band of Boys’. The premiere ‘SRGMS’ show is scheduled for 19 May 2024, at the ‘Museum of Solutions’ (MuSo) experiential venue designed by the JSW group for children, located in Lower Parel, Mumbai.

The inaugural edition of the ‘SRGMS’ music concert will see an hour-long interactive rock show wherein artists will perform songs and dances, share values and present a craft activity.

With a promise of ‘Music, Masti and Magic’, the show will focus on pre-schoolers with an aim to educate, aid development, impart values, social awareness and safety consciousness through the platform of music. The band will present a medley of songs encompassing everything from popular nursery rhymes to original songs such as ‘Doctors Are Wonderful People’, ‘Dance Like Monkeys’, ‘Help The Policeman’, ‘Covering Your Nose And Mouth When You Sneeze’ and many more.

Chin2 Bhosle, Founder, SRGMS said, “In a country steeped in Bollywood music, I realised that almost all of the Bollywood songs are not age-appropriate and I strongly believe that young children should not be singing and dancing to songs that are mostly oozing sexuality, machismo or romantic associations. Kids deserve their own curated brand of music and in the magical high-octane world of ‘SRGMS’, parents can be rest assured, that they will always be exposed to age-appropriate content to facilitate their growth, values and knowledge curve.”

Ajay Upadhyay, Director, Percept Limited said, “Today’s kids are immersed in a fast-paced world of learning through multiple technology gadgets, yet their unique way of viewing the world around them with wonder and awe hasn’t changed and music is one of the fastest ways to garner their limited attention span. From our experience of creating youth music Intellectual Properties like ‘Sunburn’ and ‘Bollyboom’, we have seen that nothing cuts through boundaries, cultures, demographies and geographies faster than music. Through SRGMS, India’s very first rock band created for kids, we aim to enable young minds to explore, interact, relate to and grow through a fun, interactive, music-centric approach. With India being home to the world’s youngest population, the potential for music events curated exclusively for children is massive.”

The current gamut of songs in the SRGMS fold have been created in English. Going forward, SRGMS will be creating multiple language versions that will include Hindi, Gujarati, Bengali, Kannada and Marathi.