Meltwater’s ‘Outside Insight’ event highlights the art, science and strategies of brand engagement

The event was for senior marketing and PR professionals and had speakers including Prateek Chatterjee, Sr. Vice President, Corporate Communications & Marketing at NIIT; Nitin Raj, Vice President, Digital Initiatives at HCL Infosystems; Sourav Das, General Manager, Corporate Affairs & Communications at Cairn India Limited and Chiragh Cherian, Director of Online and Below the Line Initiatives from Perfect Relations. The speakers shared their insights on building successful and influential marketing strategies that impact brand engagement and brand reputation management by increasing customer loyalty and new business

The event was held at the JW Marriott in Aerocity, New Delhi and offered valuable takeaways on how brands leverage data, social channels and influencers to navigate the volatile landscape for all marketing and communication professionals to work within. Prateek Chatterjee, Sr. VP of Corporate Communications & Marketing at NIIT shared interesting insights on PR crisis management as one of the seven imperatives to maintaining brand reputation. He advised that companies should be addressing an issue directly if it re-appears a few times rather than continuing to apologize for it. Projit Chakrabarti, Head of Marketing Services at NDTV was thoroughly applauded as he presented his DIY Integrated Marketing Primer, indeed a valuable topic of discussion. Other themes centered on gaining brand visibility in a digital world that tied in together with an engaging panel discussing the paradigm shift for brand engagement in a digital world. The relevance and focus on social media was the highlight, the need to humanize the brand and connecting with people at an emotional level was emphasized by Nitin Raj, VP Digital Initiatives from HCL Infosystems. The final session of the day was an engaging panel discussion moderated by Bhaskar Bose, Managing Director at Meltwater and included diverse perspectives from B2B, government and B2C.

According to Adele Coelho, Head of Marketing for India, Middle East & Africa at Meltwater, “The aim of Outside Insight is to bring together leading marketing influencers' for an insightful discussion on the future of brand engagement. The event highlighted the power of data driven decision making and how to decipher the data in order to create high impact for organizations.”

Attendees also got an opportunity to experience Meltwater’s Media Intelligence platform in action. Meltwater demonstrated it during the event to provide real time data on brand performance online. The event was exclusive to senior marketing, corporate communications, social media and digital managers as well as media professionals.