Make a difference with Wedding Wishlist

EE News Desk Feb 11, 2020

The Big Fat Indian Wedding is getting leaner as millennial couples are choosing to have celebrations that are smart, meaningful and waste free! And a key trend that’s emerging from this millennial mindset is that of charity gift registries, where couples choose to support a cause rather than get wedding gifts they won’t use! As more and more couples adopt this, we can see the huge social impact that charity registries can have.

What is gift registry?

A gift registry is a platform that bridges the gap between gifts desired and gifts received. It allows couples to create a list of gifts or charities that they support and share with their wedding guests. Guests can then buy or contribute towards anything on this list, making sure every gift the couple receives is something they love.

Millennial generation and the changing mindset

In India, 11 million weddings take place every year and the estimated market value of the Indian wedding industry is $50 billion, and expected to grow by 20 to 25 percent in the coming years. Surprisingly, nearly Rs one lakh crore is spent on gifts alone. But today’s generation is confident, they know their minds and want smarter, simpler, intimate and waste-free wedding celebrations. So when it comes to wedding gifting, millennials take full control to ensure their gifts are things they will love and use, not re-gift. Moreover, nowadays, with the millennials having socially-conscious celebrations, there is a preference for experiences and charity gifting.

Important statistics of Charity gift registry at Wedding Wishlist

· Till date, 22% of our total clientele has opted for charity gift registry

· In the last 3 months, we have managed to raise Rs 13 lakhs towards different charitable organisations in the country

· The average amount spent by a guest on a charitable contribution is Rs 4,300

· The highest single transaction by a guest towards a charity is Rs 2,00,000

· The registry which raised the maximum money collected Rs 6,91,207 towards charitable causes

Wedding Wishlist X Akshaya Patra

Wedding Wishlist takes utmost pride in associating with notable and benevolent non-profitable charitable organizations, such as The Akshaya Patra Foundation; aiding couples and their guests to be able to make a difference and promote selfless and priceless acts of generosity.

The Akshaya Patra Foundation strives to eliminate classroom hunger by implementing the Mid-Day Meal Scheme in the government schools and government-aided schools. Renowned IT industrialist - Narayana Murthy who is the Founder of Infosys has been supporting and Akshaya Patra Foundation shared a few words about why should one come forward and do their bit for the society. https://www.weddingwishlist.com/wedding-board/akshaya-patra-charity-gift-registry/