Imagica partners with Vh1 Supersonic to bring the biggest bash this summer

Imagica, the largest amusement park in India, which has the capacity to host over 15,000 people, has partnered up with Supersonic to introduce a new concept for the people to experience an all-in-one-package. 

Imagica celebrated its anniversary bash with an incredible Vh1 Supersonic takeover. What made the bash even bigger was the collaboration between Zaeden and Lost Stories- the two incredible artists who are world-class DJ’s. The one-day bash had a footfall of 5000 plus people that came to enjoy the rides and the music. The park was kept open throughout the day and then the celebrations proceeded through the night till the bash finally ended.

“We at supersonic are now taking over experiential venues and transforming them to give better experiences throughout the year to our audiences. This partnership with Imagica is one such gateway for us to bring out something new for our audience to experience and   engage with them beyond the 3-day festival that happens every year”, said Sameet Sharma, Head of Live IP’s and Vh1 Supersonic.

In order to keep up to its promise of bringing the best of entertainment, Imagica also
 collaborated with Kingfisher to help beat the summer heat and hot wheels partnered to display some of their fancy cars at the event. 

Commenting on the anniversary celebrations, Ashutosh Kale, Joint CEO Adlabs Entertainment added, “By day this place has its dynamics but, by night it takes on a different hue altogether with the lights and the music which a lot of people haven’t experienced yet. This partnership with supersonic has definitely been the next step for us to move into the future. This show is a litmus test where we considered factors like perfectly poised geography, entertainment, music and activities to bring an experience that could potentially transform the growing festival scene in India. We have received an amazing footfall for this event and this is just the beginning of what the future will look like.”

We also spoke to the artists that were a part of this one-day bash and they seemed to have some incredible stories to tell. 

“Supersonic is my favourite music fest in India and it’s great to be a part of the sonic family and this collaboration was definitely an unforgettable experience for me“, stated Zaeden.

“Seeing India's Premier Theme Park for the first time was exciting. I’ve been to Alton Towers in the UK and thought it wouldn't be close. I was surprised to see such an amazing theme park in India; I must say I was pleasantly surprised. Was great to play on a big stage in front of a 5000+ crowd, and also having the carousel in front of the stage was epic,” added bass artiste Paper Queen.