Has India emerged to become a hot MICE destination?
Tourism industry has always contributed in shaping the economy of any nation, and MICE tourism is the prolonging element to drive the tourism industry at a greater pace. Talking about India, MICE tourism is continuously growing and increasing with an estimate of 15-20% annual growth in the inbound MICE segment. Also, the Union Government aims at achieving 2% of the global MICE market share by 2025.
With such rapid growth in the Indian MICE Tourism, India is now seen as a ‘hot’ MICE destination by several companies and marketers eye on Indian locations for hosting their events. Here are a few factors contribute to the growing scope of MICE industry in India:
Evolution of Concept
The concept of MICE industry has entered its growing phase in India with the advent of luxurious accommodations, hosting of large-scale events such as Commonwealth Games; with the focus of MICE industry’s focus shifting from Europe to Asia Pacific region, and India has a chance for a major breakthrough.
Amazing Infrastructural Amenities
India’s infrastructural façade is unique in its own as compared to several other countries. The metro cities of the nation are at par with their hospitality. With more than 300 hotels in the 5-star category in different cities, they prove to be the best MICE destinations with excellent amenities and services of international standards. Not only this, several convention centres at prime locations prove to be a perfect place for conducting big conferences, meetings, and other events. Educational institutes with spacious seminar halls help in catering a larger audience at one go.
Better Connectivity
There are tremendous changes in the domains of air and road connectivity in India. With more than 20 international and several domestic airports, it becomes easy for attendees to travel to any location with much a hustle. Alongside air travel, the expressways and highways have been reconstructed properly, sufficing to a fast, safe, affordable travel.
Places of Historical Importance
MICE travellers need a source of attraction and zeal to attend any event at a said location, but what really helps? To answer this question, India is a nation of diverse cultures, traditions, and variety of food. Most importantly, it construes several aesthetic spots of historical importance like Qutub Minar, India Gate, Taj Mahal, and many other, which act as a catalyst in attracting attendees.
MICE industry is not just a business venture in today’s times, but more than that. It is growing exponentially and the companies believe in ensuring a personalized experienced for their employees and other attendees. A good event and comfortable stay are always remembered and cherished by the people, and this is what MICE opts for these days!
(The article is contributed by Anjali Hans, Apeejay Institute of Mass Communication)
