On July 4th, 2016 Microsoft India conducted their company meet where senior management got together to plan for the financial year 2016 - 2017. To make the meet a success, Microsoft India appointed CS Direkt to curate an event that would engage their employees and create an environment that pushes the envelope in Digital innovation. Themed as ‘Digithon’ – which resonates with the latest Microsoft thought process and way forward for future endeavours’, Digithon was conceived by CSD. Digithon is a digital marathon, which will enhance work, play and life and make the future brighter and better and this will be their mantra and life style for this financial year.
A visually ground breaking curated event matching the mood across the Microsoft Board, which entailed the client to become completely immersed in planning the mega meet. The CSD team took up the task of creating a visually interesting and content driven event involving employees at every step. The Company Meet started with a pre-event plan of digital registrations and pre-planned teasers to activate the employees to interact with stakeholders. In order to bring about awareness among employees about the Company Meet, they were given small, quirky and innovative reminders at short intervals of 4 days, bringing them the latest updates on ‘how to prepare for a Digithon’.
The event commenced on July 4th, 2016 with a huge bang where all delegates arriving from various cities across the country gathered at the Leela Ambience Convention Hotel, Shahdara for the ‘Digithon’. Their journey to the hotel started with interactive activities on the luxury buses transporting them the venue. Activities such as games and various fun Q&A sessions held on the bus. With excitement bursting on board, the time came for each employee to take a pledge, which was an anthem specially written for the event, making everyone promise to digital enhance their lives and embrace change.
At the convention hotel, all check-ins had been digitally completed on auto mode even while traveling to the venue. Delegates were given an energy charged welcome and with a short jog to the lobby to rev up the mood. The venue setup was visually beautiful and digitally enhanced environment which gave everyone a feeling of grandeur, technical advancement and innovation. The stage setup looked and felt like a digitally evolved engine which gave people a vision of a real and live breathing machine that interacts with the crowds. Engagement levels were high, communication was flawless, and the feeling of being empowered by a super power was bursting with high vigour and enthusiasm.
Puja Myne, AGM Client Services present at the Microsoft Company Meet shares, “The challenge was to ideate a plan which impacts the Microsoft employees to truly embrace the changing face of digitization. One of the major challenges was to plan out an exciting theme which would engage everyone present. Bringing the gigantic digital stage to life was a huge task and kudos to our operations team who really worked extremely hard.”
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