Mondelez India Foods Private Limited announced the launch of its new biscuit brand, Cadbury Bournvita Biscuits in India. Bournvita Biscuits is the company’s second brand in the biscuits category after Oreo, which was launched in 2011. With this Mondelez India expands its category footprint from creams to cookies. Bournvita Biscuits with its ProHEALTH Vitamins™ and signature chocolatey taste will offer a perfect balance for the morning snacking occasion.
Candid Marketing, a Strategic Brand Activation Agency organized the Cadbury Bournvita Biscuits launch for the leading media and blogger community at Shangri-La's - Eros Hotel, New Delhi on Tuesday, 19th April 2016.
The thematic launch was planned with the idea ‘Fresh Out the Oven’. The entry to the ballroom resembled a bakery and the registration desk as bakery display unit. Press, upon entering the ballroom experienced the aroma of freshly baked biscuits, which was formed using aroma diffusers. Bakers hat were distributed with the communication, ‘We are about to bake the new product- Fresh Out The Oven’ to create excitement & generate curiosity amongst the attendees.
Mr. Chandramouli Venkatesan, MD, Mondelez India, addressed the Media post ‘Bournvita Biscuits’ was unveiled to the audience through a large oven. The media & bloggers appreciated the exclusive launch event.
Amrita Kumar, Managing Partner, Candid Marketing, says, “ We as an agency always enjoy going beyond clichéd ideas & doing things differently. The thematic press launch has been well appreciated by the press and the client.”
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